The former Chairman of Zenith Bank Plc, Sir Steve Bamidele Omojafor, chairman Audience Measurement Board, Mr. Tolu Ogunkoya and Mr. Ekuma Eze, Sustainability Director Coca-Cola Bottling Company to feature at the fourth edition of ‘The Industry Summit/Awards as speakers
The summit theme: How Marketers Should Handle 2023 is scheduled to hold on Friday, March 31st, 2023 at D’Podium Centre in Ikeja Lagos and would be chaired by Sir Steve Bamidele Omojafor
The two keynote speakers such as Mr. Tolu Ogunkoya, Regional GMD, OMG West & Central Africa (WeCA)/Chairman, Audience Measurement Board speaking on the topic “Turn Data to Action: How Marketers Can Rationalize Performance Measurement & Drive Efficiencies with Intelligence” and Mr. Ekuma Eze, Corporate Affairs & Sustainability Director at Coca-Cola Hellenic Bottling Company to speak on “FMCG: Impact of Government Policy Shift on the Industry”.
The annual event, which is the initiative of The Industry Newspaper, one of the leading Brand Marketing publications in Nigeria will bring together professionals in marketing, communications, technology, banking, manufacturing, advertising, public relations, government agencies, students among others with the aim of sharing ideas and network.
Commenting further on the summit, the Editor-in-Chief of The Industry Newspaper, Ofose said that theme resonates with the industry particularly as 2023 is a general election year and marketers would be either confused or convinced to execute their plans.
“Data has become a critical element in planning marketing campaigns in the Nigerian marketing communication ecosystem therefore, the importance of data mining cannot be overemphasized. The choice of Mr. Ogunkoya who is currently the chairman of Audience Measurement Board could not be questioned because the paper in itself talks about the performance measurement through data,” Ofose said.
In the second paper, he stated that Mr. Eze, a renowned bottler who is currently working as the biggest soft-drink bottler in West Africa is the best fit for the paper. “Recently, the Nigerian government implemented an excise tax of N10 per litre on sweetened beverages as part of efforts to prevent and discourage excessive consumption of sugar and this has reflected in the upward price review and other ripple effect in the industry.”
“Looking at this subject matter becomes necessary and stakeholders are seeking platforms to adequately discuss it,” Ofose added.
According to him, the second segment of the event which will commence by 6pm will be a Dinner/Awards where deserving organizations and professionals would be honored for their efforts in promoting marketing and marketing communications in the country.