Nutricima launches Yo Classic Yoghurt for Health-Conscious Consumers
Dairy products and beverages marketer, Nutricima Limited, has introduced a natural flavour variant of its popular Yo! range of yoghurts to the market.
Yo! Classic is a life style product aimed at health conscious consumers who care about what they ingest and seek to maintain trendy choices.
According to Nutricima Head of Marketing, Wande Oluwasegunfunmi, Yo! Classic is “a careful combination of nature and nutrition science prepared to the Nutricima nutrition of high quality standards, and now delivered with love to our consumers and partners.”
Oluwasegunfunmi said: “The essence of the Yo! brand is to provide products that support the health and general wellness of its teeming consumers in a fun and exciting way. It is targeted at males and females between the ages 20-45 years, people who are literate and seek to maintain a healthy lifestyle.”
Nutricima introduced Yo yoghurt brand in 2009 and added a tetrapak offering in 2010. The head of marketing said the unflavoured variant, Yo Classic, seeks to meet the needs of increasingly health conscious and aware consumers. “The product is packed with live cultures which promote general digestive health and helps to keep your immunity intact. In addition to its natural taste and feel, it is packed with calcium and other vitamins for general body wellness,” Oluwasegunfunmi stated.
Bartholomew Brai, council member of the Nutrition Society of Nigeria, presented the Yo Classic brand to Lagos media and the trade while fitness expert and physician, Bisi Abiola, presented a health talk.
She also led guests at the launch event through dance and exercise topped with a pulsating dance drama by a group.
Nutricima plans to launch Yo Classic in Abuja and Port Harcourt.
Nutricima Limited commenced business in Nigeria in 2005 with manufacturing facilities in Ikorodu, Lagos. It produces and markets high quality nutritious dairy and non-dairy beverages like Nunu, Coast and Olympic milk, Bliss ice teas and fruit milks and Yo! Yoghurt drinks. Nutricima Limited is a PZ Cussons company.
