#NECLive4: Campari Unveils 2face Idibia as Brand Ambassador
Legendary African pop star, 2face Idibia has just been unveiled as the brand ambassdor for Campari (an alcoholic liqueur, considered an apéritif, obtained from the infusion of herbs and fruit in alcohol and water).
With this, 2face becomes the first ever Nigerian ambassador of the brand.
In his acceptance speech, 2face Idibia’s manager, Efe Omorogbe said, ‘We are happy to be associated with the Campari brand, our collaboration with them is very strategic and in the coming weeks we’ll be unveiling more details and what the next phase of the collaboration will look like’.
Abayomi Ajao, head of marketing, Brian Munro – the company handling the promotions and distributions of the liquor product – while unveiling 2face Idibia as the ambassador of the brand, gave reasons why the ‘African Queen’ singer was signed as Campari ambassador in Nigeria.
According to him, ‘The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. So, we begin to look at it that why can’t Africa have it’s own Campari ambassador? Why can’t the ambassador come from Nigeria? So this evening, we are pleased to announce to you that from this year 2016, 2baba is a Campari ambassador for Nigeria.’
Abayomi also pointed out what 2face Idibia has in common with the brand that made the company collaborate with him.
‘We believe that there’s a lot of things that 2baba has that resonate with Campari. 2baba is a hardworking guy. Campari is for the man that has worked very hard and wants to celebrate success.’
He added: ‘2baba is a stylish person, a humble person. Campari is that brand that’s subtle. We feel that 2baba is a charismatic person, we feel that he has the energy, he has everything to collaborate with. So, on behalf of the company, I announce to you 2baba Innocent Ujah Idibai as our ambassador, thank you.’
