On Saturday June 16, 2012, The La Casera® Company Limited, makers of La Casera®, Latina and Nirvana carbonated soft drinks convened a select Entertainment Correspondents to formally present the new brand ambassador-Miss La Casera® 2012.The venue was at the classy Autolounge Bar, Adeola Odeku and the mood was congenial as Miss La Casera and the media had an interesting interaction. The new Miss La Casera Antoinette Igebu, a final year Mechanical Engineering undergraduate of University of Benin was also presented with her cash prize of One Million Naira and a New 2012 KIA Rio Car at the event.
Welcoming the media to the event, the Chief Operating Officer, The La Casera® Company Limited, Mr. Prahlad Gangadharan remarked that the presentation of Miss La Casera to the media cannot be overemphasised, as the brand ambassador that will be representing the La Casera® brand for the next one year, as well as also interfacing with the Press for the La Casera® brand.
Mr. Prahlad disclosed that Miss La Casera® 2012 is the first to get a Car as a Prize, along with the One Million Naira cash. He said that this was done as part of the year-long celebration of La Casera® 10th Anniversary.
Also speaking at the event, the Marketing Manager, Mr. Benson Abraham explained that Miss La Casera® is the Corporate Social Responsibility vehicle of the company through which it gives back to the society, as well as reach out to the needy and less privileged.
Addressing the media, the newly crowned La Casera® Queen Antoinette Igebu expressed enthusiasm, to be the face of brand.”I am very elated and proud to be La Casera® 2012 and I hope to have a very impactful reign. She explained that the most exciting part of being Miss La Casera® is the fact that she would be serving as the Corporate Social Responsibility (CSR) vehicle for The La Casera® Company Limited through which the brand will reach out to the needy and less privileged in the Society.
It would be recalled that Antoinette Igebu was recently crowned as the sixth Miss La Casera® during the Most Beautiful Girl in Nigeria (MBGN) event in Benin. The crowning of the 2012 Miss La Casera® coincides with the 10th Anniversary celebration of La Casera carbonated soft drink which was introduced to Nigeria in 2001.