The Triumphant Return of ‘Life’s Good’ in the Middle East and Africa
· LG’s flagship event returns after 4 years to highlight the company’s latest products.
· The event reaffirms the company’s “Life’s Good” philosophy, which aims to bring innovative products to the market that enhance the overall customer experience.
· This year’s highlights feature “First, Unique, and New” experiences with lifestyle TVs, WashTower™, and LG’s built-in home appliances.
LG Showcase MEA 2023 is now open, marking the first time in four years that LG Electronics is presenting its latest products in the region.
The two-day event is taking place at Habtoor City in Dubai, UAE, and is attended by over 400 guests. Visitors will have the chance to witness LG’s latest innovations, which will soon be rolled out in the region.
The LG Showcase, which was last held in 2019, brings together the largest group of participants ever, reflecting their confidence and expectations towards LG’s brand and its exciting range of new products. The event reaffirms the company’s “Life’s Good” philosophy, which aims to bring innovative products to the market that enhance the overall customer experience.
Giving his Keynote Speech, Mr. Il Hwan Lee, Chief Executive Officer of LG MEA Region, said, “We are thrilled that LG Showcase MEA has resumed in Dubai in the post-pandemic period. This event has built a reputation for providing visitors with first-hand experiences with the most innovative technology that LG has developed, providing our customers with ‘First, Unique, and New’ experiences. Despite the industry’s challenges over the past few years, it is wonderful to see so many guests and partners at the event today.”
The company has also made its range of strategic products available, including QNED TV, Vivace washing machine, and DualCool air conditioner. Guests can also experience LG’s new emerging products range featuring dishwashers, dryers, audio systems, gaming monitors, PCs, vacuum cleaners, stylers, and more.
In his remarks, Mr. Dongyoun Kim, Managing Director, LG Electronics West Africa Operations said, “Everyone at LG is excited for the start of LG Showcase 2023 MEA. We have a whole host of innovative new products and devices on display for visitors to use and experience. With almost 400 guests confirmed to attend, we expect plenty of interest from visitors about how LG sees the future of technology in the coming years. The event is also a wonderful opportunity for LG to further enhance our business relationships with local partners. As a company, we are fully committed to supporting local customers and partners by fulfilling their needs as well as sharing the values the company stands for with ‘Life’s Good’.”
Visitors at the showcase will have the opportunity to get hands-on with LG’s newest high-end premium products, including the LG SIGNATURE second generation line-up, Wireless OLED TVs (including 10-year anniversary editions), and refrigerator with MoodUP™.
This year’s highlights feature “First, Unique, and New” experiences with lifestyle TVs and WashTower™. A particular focus is LG’s built-in home appliance range of products that further enhance LG’s presence and position in the market.
Not only did LG Showcase 2023 introduce the company’s wide-ranging products, from the revolutionary wireless TV to the second-generation LG SIGNATURE lineup, but it also gave attendees a hands-on experience of what the future holds with LG’s restless efforts to provide its customers with smart life solutions showing what the company means with ‘Life’s Good’. There really was something for everyone, with all four distinct zones of the LG Showcase 2023 offering visitors F.U.N. – first, unique and new – customer experiences.
To celebrate the 10th anniversary of LG OLED this year, the OLED TECH zone presented the lineup’s diverse sizes and features. As a pioneer of the premium TV market and winner of many prestigious accolades from journalists and industry experts, the LG OLED TV lineup provides superb picture quality, vibrant colors and deep blacks that bring images to life.
For more details about LG’s range of products please visit: https://www.lg.com/africa