Gala Renews Value to Retain Market Leadership at 50th Anniversary
Despite the fierce competition from new entrants and market challengers, the Chairman of UAC Foods Limited, Mr Larry Ettah has said Gala remains the market leader in the sausage roll market in the country.
He said this at the re-launch of Gala to mark the 50th Anniversary of the existence of the sausage roll in the Nigerian market. Ettah, noted that ‘’Gala’s glorious sojourn has been well-received by millions of consumers over the years because many Nigerians have not only sought to identify with the brand but to bond with it as well.’’
‘’The truth is the brand has not survived but has become a virtual colossus because it has kept faith with its consumers. Gala has come out clean in its contract with the consumers by being the sausage roll of first choice! Today, Gala has become better fortified with micronutrients and exciting packaging – all in a bid to keep the promise to – and faith with – the consumers!’’ he said.
Also speaking at the occasion, the Managing Director of UAC Foods Limited, Dr Tawanda Mushuku highlighted the great strides of Gala, saying: “The Gala brand has served as a symbol of quality, great taste and nutrition, holding the Number One position in the sausage roll category since 1962, a respected household name throughout Nigeria. It is interesting to note that with iconic brands, customer/consumer loyalty spans from one generation to the next.’’
