Nigeria’s leading integrated food business and agro-allied group, Flour Mills of Nigeria Plc, (FMN) has earned a nomination at the 19th edition of the SABRE Awards EMEA 2023. Organised by PRovoke Media, the SABRE Awards are widely regarded as the world’s premier PR awards program, recognising outstanding campaigns, PR firms, and individuals that demonstrate excellence in creativity, strategic thinking, and business results in Europe, the Middle East, and Africa.
With the awarding body receiving over 2,000 entries, FMN secured a nomination for superior achievement in reputation management for its exceptional B2B Employee Comms & Superior Reputation Management campaign by Plaqad.
Speaking on the nomination, the Head, Corporate Communications at FMN, Modupe Thani said,
“We are honoured to receive this nomination in the Diamond SABRE category. This is a testament to our entire team’s hard work and dedication in crafting a successful PR campaign that effectively communicates our company’s purpose and vision to our audience. Also, when we look at the core values guiding the awarding body – engagement, credibility, and relationship building, you can attest to the fact that the nomination also reflects the Group’s innovative approach to its operations across all its touchpoints”. Thani added.
FMN has been at the forefront of innovation in the Nigerian food sector. For instance, the Group through its Golden Penny brand is the first organization to launch a packaged ball food in Nigeria called ‘Semovita’. In 2002, the Group introduced Vitamin A-fortified wheat, launched Nigeria’s First pasta plant in 2005, and kicked off investments in renewable energy in 2019. Flour Mills Of Nigeria Plc has continued to expand its operation through strategic partnerships.
Adjudged by a jury of industry experts based, the winners of the 19th edition of the awards will be announced at a grand evening ceremony on March 23, 2023, at the Gesellschaftshaus Palmengarten in Frankfurt, Germany, where the most influential PR professionals and companies will be present.