Sports

Unless you've been hiding under a rock, you probably already know what Star Lager Beer has been up to lately. The premium beer brand recently launched Nigeria's first music and football platform called Star Music The Fusion. Star Music The Fusion is a series of music and football concerts that...

  FIFA is proposing a six-nation play-off tournament to decide the last two slots at the 48-team World Cup in 2026. Football’s world governing body has revealed its plans for how the 48 places will be allocated, with 16 European teams set to qualify. The proposal — approved by FIFA’s...

Madagascar’s football chief Ahmad Ahmad was elected president of the Confederation of African Football Thursday, ousting veteran leader Issa Hayatou after 29 years in office. Ahmad won the election in the Ethiopian capital by 34 votes to Hayatou’s 20, official results showed. Ahmad had challenged Hayatou and promising change After...

Kaffy, Gbemisola Ayorinde, Maje Ayida   For the second year running, Kamdora has partnered with Mastercard to motivate more Nigerians to adopt healthy and active lifestyles through the Mastercard Wellness Month initiative throughout the month of March into April 2017. This annual programme includes a series of events, promotions and...

  Adidas, this month, unveiled a global campaign underlining the brand’s aggressive pursuit for creativity to push the boundaries of sport. The new campaign, titled “Unleash Your Creativity,” is told through a female athlete’s lens and stars supermodel Karlie Kloss, fitness influencer Hannah Bronfman, fitness instructor and best-selling author Robin...

Fans will have access to a range of exclusive deals. Arsenal Team   Arsenal Football Club have entered into a partnership with MTN, Nigeria’s largest mobile network operator. MTN will become Arsenal’s Official Mobile Telecommunications Network partner in Nigeria. The partnership will see MTN offer a number of exclusive Arsenal...

What better way to start the year than with African football at its best? Experience the thrill of victory, the agony of defeat, bone crunching tackles, sublime dribbles, fingertip saves and fantastic goals as the Total African Cup of Nations holds in Gabon from 14 January to 5 February, 2017....

TECNO Mobile is the New Official Tablet and Handset Partner of Manchester City. The Club launched its newest global partnership at the City Football Academy on Wednesday 30 November, which signalled the start of a multi-year agreement with the premium mobile brand. TECNO, part of Transsion Holdings, join City’s ever...

TECNO Mobile has taken its affiliation with sports to another level after successfully hosting Nigeria’s biggest soccer party in Ikeja, Lagos. After partnering to host the BMW Golf Cup International Tournament and announcing its partnership with Manchester City Football Club last month, TECNO Mobile threw an outlandish party yesterday, December...

Premium mobile phone brand, TECNO Mobile, and the premier league side, Manchester City, have reached a deal that makes TECNO the official tablet and handset partner of the team. The agreement was announced at the Manchester City Football Academy, Manchester City’s elite training and youth development facility, in the United...