Brand News

Brand News

The Missing Link in Nigerian PR: Why The Science of Public Relations is the Industry’s Most Important Book Yet

  Anthony Elikene For decades, Nigeria's Public Relations industry has struggled with a critical void—a unified, practical framework for measuring and evaluating public relations efforts. While global standards have evolved, many professionals across Africa continue to report results using metrics that are disjointed, outdated, or focused more on activity than...
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Sun King, IFC, and Stanbic IBTC Bank Close $80 Million Debt Facility to Expand Solar Access in Nigeria

  Sun King, in partnership with IFC and Stanbic IBTC Bank, has secured an $80 million, fully Naira-denominated loan facility to scale access to off-grid solar energy in Nigeria. This financing enables households and small businesses to adopt clean, reliable solar power without prohibitive upfront costs. By combining public and...
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FIRSTBANK RETAINS RETAIL DOMINANCE BY BOOSTING BUSINESSES WITH ITS TEMPORARY OVERDRAFT (TOD) PRODUCT

  By Tosin Ajayi In a dynamic and often unpredictable financial landscape like Nigeria, the ability to access funds at critical moments makes all the difference.  For entrepreneurs, financial agility is often the key to unlocking growth and success. With fluctuating prices and unexpected financial policies, many businesses in recent...
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