Brand News

  Anietie Udoh, a respected creative marketing strategist and Divisional Director at Marketing Edge Nigeria, has called on African brands and agencies to embrace ethical storytelling as the foundation for impactful and globally competitive campaigns. In a recent interview granted as part of his role on the 2025 AME (Advertising...

  Six Grand Prize Winners and 60 Consolation Recipients Announced So Far MoMo PSB, the digital financial services subsidiary of MTN Nigeria, has reached a major milestone in its ongoing Refer & Win Promo, now in its eighth week. The campaign, designed to reward customer loyalty and promote financial inclusion,...

L-R: Ademola Adeoye, Sales Director, B2C Golden Penny Foods; Devlin Hainsworth, Managing Director, Golden Penny Foods; Lara Yeku, Head, Human Resources, Food Division, FMN and Ilyas Kazeem , Director of Marketing, Golden Penny Foods, during the FMN Golden Penny Foods Dealer’s Conference held at The Balmoral Convention Centre, Sheraton, Ikeja...

  L-R: Emmanuel Adediran - Business Unit Director, MediaReach OMD, Ojeakhena Victor, CEO, Marketing Analytics Africa, Tochy Emereole - Marketing Lead, Quidax, Lanre Basamta - CEO, Optimus AI Labs, Kehinde Ogundare - Country Manager, Zoho Corporation, Nigeria during the 2nd edition of Africa Marketing Technology & Ecommerce Conference held at...

  As the nation witness a year buzzing with innovation and rising aspirations, LG Electronics is turning up the cool—redefining home living with refrigerators that are smarter, greener, and built to match the rhythm of the modern Nigerian lifestyle. The Nigerian refrigerator market is set to witness a dramatic surge,...

Heirs Insurance Group, Nigeria’s fastest-growing insurance group, has opened applications for the fourth edition of its annual Heirs Insurance Essay Championship, targeted at Junior Secondary School students nationwide. This year’s edition features ₦10.5 million prizes for the winning students, teachers, and schools, reinforcing the Group’s commitment to driving insurance awareness...

In the whirlwind of daily life, it's easy to overlook the small choices that shape our well-being. From the moment we wake up, every decision we make can impact our health, from the food we eat to the activity we engage in, to the time we set aside for rest....

  Dr. Cherry Eromosele is not just a marketing leader—she’s a force of nature in Africa’s digital and business ecosystem. As Executive Vice President of Group Marketing and Corporate Communications at Interswitch Group, she has played a pivotal role in positioning the company as a fintech powerhouse across the continent....

L-R: Mr. Kelechi Nwosu, CEO, TBWA Concepts; Ifedolapo Fatusin, Regional Head, Lagos Island, Heirs Insurance Group; Olivia Nwechi, Head, Corporate Group Sales, Heirs Insurance Group; and Mrs. Tolulope Medebem, President, Experiential Marketers Association of Nigeria (EXMAN) at the 2024 Industry Awards, held at the Industry Summit in Lagos.   Heirs...

  In a bold move set to reshape the future of digital transformation in Nigeria, Bytes Ahead Limited, a leading provider of digital process automation solutions, has officially announced its strategic partnership with airSlate, a global powerhouse in document management and workflow automation. This collaboration marks a monumental leap forward...