Brand News

The big news is here! Nigeria is set to break the world record for the largest football jersey in the world and Guinness Nigeria is making this happen. Guinness is offering ALL Nigerians a chance to be a part of history by coming out to demonstrate support for the Super Eagles in a BIG WAY! You get to write your …

A total of 26 customers emerged winners in the Fidelity Bank Plc’s ongoing 25th anniversary promo tagged: ‘Cars and Cash Savings Splash’ draw which took place in Lagos Thursday. Five of the customers won a car each while others were rewarded with cash prizes. In his opening remark, Group Managing Director/Chief Executive Officer, Fidelity Bank, Mr Reginald Ihejiahi, said the …

Knorr Taste Quest from Unilever Nigeria Plc is finally set to hit our TV screens! The show was officially launched last Friday at the Muson center with an exclusive screening party. The party started off with a networking/cocktail session, where guests were treated to lovely cocktail drinks and sumptuous finger foods. Later, guests were ushered to the screening room, and …

The World’s biggest football club, Manchester United, Tuesday announced a new sponsorship with Chinese soft drinks manufacturer Wahaha. The new three year deal will see the popular drinks brand become the Club’s first Official Soft Drinks Partner in China. Wahaha has been the largest beverage producer in China for the past 11 years, with branded products including milk drinks, soft …

One of the official sponsors of the Africa Cup of Nations, Samsung, on Tuesday launched its fan zones for the tournament. The fan zones, themed ‘Our Passion Powers Africa’, were launched in some African countries on Tuesday with the aim of bringing the game to fans across the continent. Apart from the one established in South Africa and Nigeria, fan …

A promo video showing off two new BlackBerry 10 smartphones ahead of their official unveiling leaked on Vimeo briefly on Thursday night, showing us what we can expect when the new phones are “officially” launched in the new year. The internal marketing video, discovered by BlackBerry news site CrackBerry.com, not only details how Research In Motion will possibly market the …

British Airways is equipping its 3,600 pilots with iPads to further improve customer service and operational efficiency levels.

 The move, which follows the airline’s rollout of iPads across its cabin crew and ground operations teams, is part of the company’s £5bn investment in new products and technology to provide the best possible flying experience for British Airways’ customers. By having …

A brand new television commercial (TVC) for Campari, titled ‘Unstoppable’ has been launched, in line with its recent marketing campaign to deepen the Campari brand equity and share of voice in the Nigerian market. The new TVC has blended the essence of the beverage with the optimistic nature of the national character to create something that feels uniquely Nigerian. According …

Ribena, the premium fruit drink from the stable of GlaxoSmithKline Consumer Plc (GSK) is partnering with Tetra Pak, a world leader in food processing and packaging, on Ribena/Tetra Pak “Drink it, Flatten it and Bin it” campaign to make life better. Ribena /Tetra Pak “Drink it, Flatten it and Bin it” campaign is school-based recycling contest requiring collection of used …

Nigeria’s most innovative and fastest growing telecommunications company, Etisalat, has restated its commitment to customer satisfaction through provision of excellent quality of service at the Lagos edition of the Etisalat Customer Forum held at The Avenue Suite, Victoria Island, in Lagos last weekend. The Etisalat Customer Forum which is a direct contact and interactive session with the company’s customers cutting …