Brand News

Mark Zuckerberg Is Now Richer Than the Google Guys

Mark Zuckerberg is now richer than Google co-founders Sergey Brin and Larry Page. Facebook’s chairman added $1.6 billion to his fortune Thursday after the world’s largest social network closed at a record. The surge elevated the 30-year-old’s net worth to $33.3 billion, moving him past Brin, 40, and Page, 41, as well as Amazon.com Inc. Chief Executive Officer Jeff Bezos, …

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First Bank Partners PayPal to Expand E-Commerce Access in Nigeria

Once upon a time it was virtually impossible to buy goods online or pay for any service on the web if you were in Nigeria. As Nigerians woke up to the development of e-commerce, various payment options began to emerge to make things easier but we still didn’t have one payment method for Nigerians accepted everywhere. Now we finally have …

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Guinness Rewards Outstanding Trade Partners

On Friday, 11th July, Nigeria’s leading alcoholic beverage company, Guinness Nigeria Plc., held the 2014 edition of its National Sales and Distribution Conference/Awards. At the event themed, “Inspired to Win”, the company took out time to recognize and reward the efforts of its numerous distributors for ensuring the sustained growth and increasing dominance of its iconic brands in the Nigerian …

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Mafikizolo Headline MTN “Win a Plane” Campaign in South Africa

We are loving South African music duo Mafikizolo so much right now! Though the group has been in the music industry for over a decade, it was their smash hit “Khona” which propelled them to Pan-African superstardom. Their latest song with Davido – “Tchelete (Goodlife)” is presently heating up the charts and now they are headlining a major MTN campaign …

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Sport Brand: The Most Expensive World Cup Teams

Brazil Dominates The Most Expensive World Cup Teams Barcelona paid a staggering $124 million to acquire Brazilian phenom Neymar in June 2013. It was a lauded signing ultimately marred by disappointment. It resulted in the indictment and resignation of the club’s president Sandro Rosell for covering up the full transfer cost. For the player, his first season at Camp Nou …

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How You Can Build A Great Personal Brand

One of the quickest ways you can rise to the top in business is to establish a distinct and attractive personal brand. Yet few people know how to do this. As a result, most entrepreneurs and executives have unclear, unnoticeable brands – and work for the rest of the careers attempting to get well known. Here are 4 tips you …

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The Biggest Sponsors Of Brazil’s 2014 World Cup Spend Big To Engage With Fans

Every four years the FIFA World Cup arrives to global fanfare, the obvious reaction to the biggest possible event for the world’s most popular sport. That global audience is a veritable goldmine for corporations around the world, and especially so for the tournament’s official sponsors. FIFA’s major partners, which reportedly pay some $25-50 million per year, are Adidas , Coca-Cola …

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The Billion-Dollar Business Of The World Cup

The World Cup kicks off in Brazil June 12. How big of a business is soccer’s quadrennial tournament for FIFA (International Association of Federation Football), the sport’s international governing body? World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournament in South Africa in 2010. The vast majority of the money …

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Building Entrepreneurs Today! Diamond Bank Launches the BET4 Programme

Diamond Bank Plc has launched Season 4 of the Building Entrepreneurs Today (BET4) programme – a corporate social responsibility initiative of the bank aimed at enhancing the growth potentials of Nigerian entrepreneurs through capacity building. Speaking at the official launch of the fourth season of the programme in Lagos, Olumide Akindele, Head, Consumer Propositions Group, Diamond Bank PLC, said, “The …

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