Viacom Buys Influencer Marketing Firm WhoSay
Viacom is acquiring influencer marketing company WhoSay as it looks to regain its cachet among young viewers who have been increasingly turning to platforms like Snapchat and Instagram to consume content. Since 2010, WhoSay (with financing from CAA), has worked with influencers and celebrities like Cassadee Pope and Vanessa Williams,...














