Brand News

Ecobank and VISA jointly host the TotalEnergies Confederation of African Football (CAF) Africa Cup of Nations, Côte d’Ivoire 2023 trophy in Abidjan

Ecobank (www.Ecobank.com), official sponsor of the TotalEnergies CAF Africa Cup of Nations, Côte d’Ivoire 2023, in partnership with VISA, has been privileged to host the tournament’s trophy at its Ivorian headquarters in Le Plateau, Abidjan. The “Trophy Tour”, which began in October 2023 with visits to the 24 participating countries, ended in Abidjan, paving way for the official start of …

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Applications are Open for the 2024 Jodi Harris Scholarship

Following a successful inaugural edition at Cannes Lions 2023, LIONS is pleased to announce that the Jodi Harris Scholarship will be returning for the 2024 Festival, taking place 17 – 21 June in Cannes, France. The Scholarship, in partnership with AB InBev, offers 10 emerging marketing leaders a fully-funded, curated programme – including exclusive sessions with industry experts and the …

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Gbonyin Council Chair Applauds Gov. Oyebanji for Excellence in Leadership

The Chairman of  Gbonyin Local Council  Development Area LCDA, ) Mr Oluwadamilare Ajayi has applauded Ekiti state Governor,Mr Biodun Abayomi Oyebanji for creating a conducive and enabling environment for the growth and developmet of the state. Similarly,Hon. Damilare Ajayi also praised the State Chairman of All Progressive Congress( APC) Barrister Paul Omotoso ,noting that he is a great leader and …

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LightInc’s logo transformation reflects a vision for creative brilliance in advertising

  LightInc’s logo transformation reflects a vision for creative brilliance in advertising Amidst a world saturated with brands and content, LightInc, also known as Lightstaff Solutions LTD, with operations in Nigeria and the United States of America, is standing out by combining curiosity, discoveries, and innovative sparks to help brands create distinctive ideas as it redesigns its logo, signaling a …

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Beyond Endorsements: Njideka Akabogu Advocates for Influencers as Strategic Consultants in Brand Collaborations

At her engaging masterclass at Entertainment Week Lagos, Njideka Akabogu, the Regional Manager for East Africa at ID Africa, shared profound insights on Influencer Marketing and Brand Communications, challenging influencers to rethink their roles and positioning in the industry. Njideka’s talk centred on the concept of influencers as consultants, urging them to consider themselves more than just promoters but as …

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The Future of Influencer Marketing: ID Africa’s Iretomiwa Delves into AI’s Emergence.

Navigating the influencer landscape, Iretomiwa Akintunde-Johnson, the Regional Manager for West Africa at ID Africa, delivered a captivating presentation on Saturday, December 16th, highlighting the importance of staying abreast of trends in the realm of influencer marketing during the Entertainment Week Lagos (EWL) masterclass. Dissecting the subject of trends, Iretomiwa explored the groundbreaking impact of Artificial Intelligence in this evolving …

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Chain Reactions Africa Winds Down 2023 with Multiple Industry Awards

One of Africa’s leading Public Relations and Integrated Communications Consultancies, Chain Reactions Africa, has once again demonstrated its industry prowess in the public relations and integrated marketing communications space by emerging winners of a quintuplet of awards at the recently held Lagos Public Relations Industry Gala & Awards (LaPRIGA) 2023. The 8th Edition of the LaPRIGA Awards tagged, ‘The Game …

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Slum King Is Now Streaming On Showmax

In a highly-anticipated release, the Africa Magic Original limited series, Slum King, is now available for streaming on Showmax. The gripping drama, comprising intense episodes, allows viewers to relive the captivating narrative that originally aired on Africa Magic Showcase. Slum King follows the compelling journey of Edafe ‘Majemijesu’ Umukoro, a character whose life takes a tragic turn at the tender age …

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Allianz Media Digital Launch Becomes Trailblazer in a lending OOH with Digital Marketing Service

Allianz Media Limited, a trailblazer in Out-of-Home (OOH) Advertising is excited to announce the launch of its digital services, by further expanding its ecosystem into blending OOH Advertising with Online Marketing services. For decades, Allianz Media has been a trusted name in Out-Of-Home (OOH) advertising, delivering impactful messages that reach millions across diverse locations. Now, were excited to announce the …

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BJAN Names FCCPC ‘Regulator of the Year’

…Describes Irukera as a Champion in Protection of Consumer Rights For its conscious effort which has reset Nigeria’s market and reduced consumer abuse significantly, the Federal Competition and Consumer Protection Commission (FCCPC) has been awarded ‘Regulator of the Year’ by the Brand Journalist Association of Nigeria (BJAN), a group of media specialists who cover the entire marketing industry and consumer …

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