Brand Campaign

Brand Campaign

Fidelity Bank Launches “Bundles of Joy” Initiative to Support Children with Special Needs and Their Families

As part of its commitment to fostering inclusivity, Fidelity Bank Plc has inaugurated the Bundles of Joy programme, a groundbreaking initiative aimed at creating supportive spaces and activities for children with special needs while addressing the psychological and emotional well-being of their parents and caregivers. The first session of the...
Brand Campaign

Peak Breakfast Café Culminates Nationwide Tour with Grand Activation at Mushin Market

Peak Milk's innovative Breakfast Café campaign concludes its nationwide tour with a spectacular two-day activation at Mushin Market, bringing its nutrition and culinary education initiative to a final destination. The Lagos activation from December 20-21 marks the culmination of a remarkable journey that has seen the Peak Breakfast Café transform...
Brand CampaignBrand News

Burger King Nigeria Launches Africa’s First Shipping Container Drive-Thru Restaurant

Burger King Nigeria has made a historic leap in the fast-food sector by inaugurating Africa's first shipping container drive-thru restaurant. This innovative establishment, situated on Toyin Street, marks a significant milestone for the brand, becoming its 21st outlet in Nigeria and providing customers with a unique and convenient dining experience....
Brand CampaignBrand News

Stanbic IBTC Bank partners with Carloha to offer exclusive 6 percent discount on Chery Vehicles

  Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has announced a strategic partnership with Carloha, a reputable auto showroom specialising in the retail sale and after service of Chery brand of vehicles. The official agreement was signed on Wednesday, 18 December 2024, marking a significant milestone for both...
Brand CampaignEntertainment

AMVCA: Organizers Announce Call to Entry for 11th Edition of the Africa Magic Viewers’ Choice Awards

  Africa Magic, in partnership with MultiChoice, is thrilled to announce the call to entry for the 11th edition of the Africa Magic Viewers' Choice Awards (AMVCA). Entries open on Monday, 23 December 2024, and close on Friday, 31 January 2025. The AMVCAs celebrate exceptional talent, creativity, and innovation within the...
Brand CampaignEntertainment

Sanwo-Olu to Flag Off Lagos Shopping Festival Today

…Governor restates state’s readiness to host Africa's largest 72-hour non-stop shopping and entertainment event Lagos State Governor Babajide Sanwo-Olu, will on today, December 23 flag off the maiden edition of the Lagos Shopping Festival (LSF), Africa’s largest 72-hour non-stop shopping experience, at a brief ceremony to be held at 4pm...
Brand CampaignBrand News

Pulse Marketing Pens Viral Rap ‘Letter’ to the Industry on the Link Between Creativity and Strategy

https://www.youtube.com/watch?v=6gbogR9bJac As part of its groundbreaking launch, Pulse Marketing introduced Selarah by Suplé, a fictional beauty brand, in a bold social experiment that highlighted the risks of prioritizing attention over results. The fake brand campaign generated impressive buzz—achieving a 30% engagement rate and over 500 brand mentions by tapping into...
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