Brand Campaign

If you have kids at home, it is your responsibility as a parent or guardian to find healthy nutritional and functional beverages to add to their daily diet. However, when that beverage delivers a great taste that they love, it easily becomes their favourite. This has been the story of...

MultiChoice Nigeria has launched the "DStv Step Up" customer reward campaign, which aims to boost users to a more delightful viewing experience by upgrading them one step above the package they are now subscribed to. Within 48 hours of subscribing, this offer allows DStv subscribers to pay for their desired...

  Three Crowns Mum of the Year finale is here! After weeks of an intensive nomination and selection process, nominations for the Three Crowns Mum of the Year have finally come to an end. The annual ‘ Three Crowns Mum of the Year’ campaign began in 2015 and focused on...

By Olawale Sanusi Cannes Lions has announced the introduction of non-compulsory sustainability reporting to the entry process for all Lions awards in 2023. Using AdNet Zero’s five-point Action Plan as a guide, all entrants will be encouraged to outline their C02 emissions on the piece of work being submitted. The...

Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected with friends and family over social media or talk to someone on a video call without paying for data usage, but they also make everything from booking hotels and cabs to...

By Olawale Sanusi Impact BBDO’s Ali Rez serves as the first Jury President from the MENA regionThe Cannes Lions International Festival of Creativity has announced the names of the Jury Presidents who will lead juries to award this year’s Lions and set the global benchmark for excellence in creativity.Simon Cook,...

By Olawale Sanusi   Philip Thomas, Chief Executive, Ascential Futures/Chairman, Cannes Lions will be receiving an Honorary Fellowship Award from the Institute of Practitioners of Advertising (IPA), today, alongside other six outstanding professionals for their exceptional contributions to the global advertising industry. The event, which is expected to be held...

There have been countless occasions where Africa has pushed its nations to reduce dependencies ever since the continent's quest to become self-sufficient and self-reliant came into play. The same is the case with strengthening its Medical, Pharma & Healthcare sector and lessening dependence on other regions. To support the cause...

The Yuletide is here again, and what better way to make it more special than to give your family the nourishment andgoodness offered by Peak Milk in the “Make It a Peakmas Every Morning” campaign. This campaign is unveiled by Peak milk to give families an amazing Christmas this year....

Leading entertainment company, MultiChoice Nigeria, has announced that the special Big Brother edition tagged ‘Big Brother Titans’, will commence on January 15, 2023, live on DStv channel 198 and GOtv Channels 29. This special edition of the Big Brother franchise will feature selected housemates from Nigeria and South Africa in one House,...