Brand Campaign

  My Noodles Cafe (MNC), formerly Indomie Café, has expanded its footprint with the opening of its 16th outlet in Gbagada, Lagos, marking a major milestone in its mission to redefine how Nigerians enjoy their favourite noodles in a vibrant, café-style setting. Since launching in 2018 with its flagship in...

  Lush Hair Transforms Aunty Rita’s Salon Through Empowerment Initiative Lush Hair, one of Nigeria’s leading hair brands, has transformed a small roadside salon into a modern beauty space through its new CSR project called “Pink My Salon.” The first beneficiary of the initiative is Aunty Rita, a local hair...

  OOH Academy Nigeria has officially opened submissions for entries into the 2025 Location Marketing Awards (LOMA). The awards organisers are inviting agencies, brands, media owners, technology providers, and content creators and creative professionals to enter their most compelling out-of-home (OOH) campaigns and innovations. Entries are being accepted from July...

LG’s New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life’s Good Promise in Digital Spaces LG Electronics today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns...

Global fast-food giant, Burger King, has officially opened its first outlet in Abeokuta, marking a significant expansion into Ogun State. The new location, situated at 18B Lalubu Street, Oke-Ilewo, becomes the brand’s 23rd restaurant in Nigeria and a major step forward in its nationwide growth strategy. The launch event, held...

L-R: Jeleel Adesina, Regional Recharge Manager (Ijebu Region); Faseyitan Olufolahan, (Regional Activation Manager (Ijebu Region); Car winner, Mr Opeoluwa Osisanwo; and Adesegun Adedeji, Gloworld Manager, Ijebu Ode. One of the winners of a brand new car from Globacom, the major sponsor of the Ojude Oba festival, Mr Opeoluwa Osisanwo, on...

  The average Nigerian market is a theatre of colours, scents, and voices. From the lively banter of traders to the glittering rows of bottles and sachets jostling for attention, every corner promises something new. In this daily spectacle of choice, cooking oil remains one of the most contested categories....

MultiChoice Nigeria Slashes DStv Decoder Price by 50%, Launches 'We Got You' Campaign MultiChoice Nigeria has announced a significant price reduction on its DStv decoder by 50 per cent, dropping the price from ₦20,000 to ₦10,000. This strategic move is part of the company's efforts to attract more customers and...

  Hope and excitement filled the air in Igbede-Ojo, Lagos, on Tuesday, June 17, 2025, as six rural community residents received ₦100,000 each to launch their mobile money businesses. The life-changing gesture came as part of MTN Nigeria's 2025 Y'ello Care campaign, a corporate social responsibility initiative focused on digital...

    Nigerian football stars Victor Boniface, Frank Onyeka, and Wilfred Ndidi are set to host a new talk show, "The Culture League," which promises to uniquely blend the worlds of football, music, fashion, and film. This refreshing mix of conversation and entertainment will offer a platform where sports, art,...