In a bid to further excite and reward its consumers and agents, leading digital and sports entertainment platform, BetKing is leveraging the Africa Cup of Nations (AFCON) to give back over a N100 million worth of prizes including all-expense-paid trips to Cameroon for four people, 43-inch Hisense Smart TV sets, PlayStation 5 consoles, free betting credit, and the grand prize of a JAC S2 SUV for three lucky customers through its AFKON Promotion.
The Africa Cup of Nations (AFCON), scheduled to be hosted in Yaounde, Cameroon from 9th January to 6th February 2022 is the 33rd edition of the Africa Cup of Nations, the biennial international men’s football championship of Africa organised by the Confederation of African Football.
Commenting on the promo during a press briefing held at Elizade AutoLand and well attended by BetKingexecutives, former Super Eagles Captain and BetKingbrand ambassador, Austin ‘Jay-Jay’ Okocha, Oludare Kafar, Head of BTL Marketing said: “It is a big football year for everyone and we want to plug into the activities to ensure we engage and reward our existing customersand agents, as well as bring on board as many new customers and agents as possible.”
“We know people love to watch football in communities, so we will be visiting these communities and engaging football lovers for the duration of the tournament period.”
Kafar added that the first ticket winner will be selected at a viewing centre on 11 January during the Nigeria versus Egypt match. Subsequently, additional prize draws will be held weekly in agents’ shops and online. At the end of the tournament, there will be a draw to select the winners of the JAC S2 SUVs. The company advised its customers and football fans to check the BetKing Instagram page for details of activation venues and look out for the roadshows.
The ‘AFKON Promotion’ is open to new and existing BetKing customers and is only available on Sportsbook. Virtual games and simulated reality are not included. To participate, BetKing online and offline customers are required to place a bet of a minimum of N500 on an accumulator with at least 5 selections at 1.20 odds per selection. The bet must include one Africa Cup of Nations event among other terms and conditions which are listed on the BetKing website.
Gossy Ukanwoke, managing director, KingMakers, explained that the AFKON Promotion with the tagline: “That AFKON feeling, that’s BetKing” incorporates the BetKing brand while paying tribute to the football tournament, African football stars, and BetKingcustomers.
“We have replaced the ‘C’ in AFCON with a ‘K’ in our campaign. This is a deliberate move to celebrate the tournament which is undoubtedly the ‘King of all tournaments in African football’ that showcases the biggest stars from around the continent who are the ‘Kings of African football,’ and we are rewarding the biggest supporters of the sport, our customers, who are ‘Kings,’” he added.
Former Super Eagles Captain and BetKing brand ambassador, Austin ‘Jay-Jay’ Okocha, stated that as a football junkie and with the mouth-watering prizes, there was no better time to be a punter.
Okocha added that BetKing has made it easier for new and existing customers by creating two special shows in partnership with Pulse Sports by engaging professionals and tipsters that will guide players with facts and how to place their bets. BetKing customers can learn more about these shows by following pulse.ng on Facebook and Instagram.