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Big Brother Naija Season 4 Winner, Mercy Becomes Innoson Brand Ambassador

More rewards are coming in for the big brother Naija winner, Mercy Eke who recently emerged the first female BBNaija winner at the just concluded BBNaija “Pepper Dem Gang” Edition.

Mercy was presented a brand new Innoson SUV car worth 25 million naira; this was in addition to the 30million cash reward attached to winning the game.

While presenting the car gift, the Managing Director, Innoson Motors, Mr. Donatus Okeke confessed that sponsoring the show has made a tremendous impact on the brand which also translated to more sales for the Nigerian company. According to him, “over 100 Innoson cars were sold during the show” he added that the car is customized to perfectly suit the winner.

In another development, the good side of betting rather that the erroneous perception of people towards gambling has been portrayed by Bet9ja, the official sponsor of BBNaija during the show. While speaking, Mr. Olufemi Osobajo, Marketing Director, Bet9ja said sponsoring the show has made afforded the company  opportunity to bring to fore the positive side of betting and how the betting company is impacting lives.

During the show, Mr. Osobajo said the company was able to launch its sustainability project tagged “More Than A Bet” aimed at transforming lives, empowering youth and contributing to Nigeria socio-economic development. “This initiative is a plan by the company to go beyond its core social corporate responsibility by supporting more cases and contributing positively to the Nigeria economy” he said. He added that the company has created employment for over 40,000 Nigerians

Meanwhile, the just concluded BBNaija has been declared the longest BBNaija show. This was made known by the Managing Director, Multichoice, Mr. John Ugbe yesterday. In his words,” it took 6 months to build this location that house the BBNaija show, this is the Biggest Big Brother in the world and second Biggest Big Brother House in the world”

He added that over 50 million votes were recorded during the final week of the show. He maintained that against the negative perception of people about the negativity of the programme, the show is meant to bring together the spirit of Nigeria, to show different culture and to show the spirit of unity. He said the show created job opportunities for people as every bit of the economy was represented from carpentry, painting, costume and others.

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