ArticlesBrand News

Brands, Advertisers on a Course to Make Education Free through ADfunding

Today, corporate organizations strive to engage consumers through advert placement across different media platforms even as attention spans are rapidly reducing. Experts have pointed out that brand sustainability is more than just advertising; it involves creating meaningful engagement through initiatives that endear consumers to the brand. As part of the...
Brand News

Iconic Bama Mayonnaise Unveils Music Legend 2Baba as Its Brand Ambassador

L-R: Managing Director, GBFoods, Vincent Egbe, Legendary Musician and BAMA Brand Ambassador, Innocent “2Baba” Idibia and Marketing Director, GBFoods Nigeria, Oreoluwa Atinmo. Nigeria’s Iconic mayonnaise brand, Bama, has announced its partnership with one of Africa’s legendary music icons, 2Baba, introducing him as its brand ambassador. This partnership marks a significant...
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