Guinness Nigeria Plc, Nigeria's foremost total beverage company, marked its remarkable 75-year journey with a spectacular anniversary celebration at its Ogba-Ikeja headquarters in Lagos on Friday, May 2, 2025. The memorable evening was dedicated to honouring employees, trade partners, and stakeholders whose unwavering support has helped shape the company's impactful...

  FirstBank, the West African premier bank and financial inclusion service provider, is proud to announce a strategic collaboration with EStars Education Africa Limited (EStars), a global leader in educational esports.   Empowering the Next Generation of Esports Professionals The partnership provides a platform for FirstBank to support the rollout...

  Mouka, Nigeria’s leading brand of sleep solutions, has once again reaffirmed its commitment to its business partners through the just-concluded World of Comfort 2025 Business Partner Reward Trip to Cape Town, South Africa. The exclusive trip from April 28 to May 1, 2025, was part of a wider promotional...

L-R: Mobolaji Ogunlende, Honourable Commissioner for Youth and Social Development, Lagos State; Dapo “D’Banj” Oyebanjo, Singer and Founder of C.R.E.A.M platform; Dandizzy, Rapper and Singer; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Obi Asika, Nigerian music executive and Director-General, National Council for Arts and Culture, NCAC., at the...

  The Macallan, the world-renowned Scottish single malt whisky brand, treated whisky connoisseurs and notable media personalities in Lagos to an unforgettable tasting experience on Thursday, April 24, 2025. Held at one of the city’s most prestigious venues—Capital Club, Victoria Island—the event showcased three exquisite expressions: The Macallan 15 Years...

  In a city where luxury experiences are increasingly sought after, The Macallan, the world-renowned single malt Scotch whisky brand, raised the bar with an ultra-exclusive tasting event in Lagos that offered guests a rare and immersive encounter with the brand’s heritage and craftsmanship. Held on April 24, 2025, at...

  Media visionary and global executive Alex Okosi was celebrated with a Special Recognition Award at the 17th edition of The Headies, honouring his outstanding contributions to the creative industry and innovative leadership in advancing the digital eco-system across Africa. The award recognises Okosi’s decades-long transformative impact on the continent’s...

  Nigeria’s most beloved instant noodle brand, Indomie, in proud partnership with Multichoice, is excited to announce the winners of Indomie Love Bowl Season 2, the widely celebrated reality family game show that has captured the hearts of audiences nationwide. Created to celebrate the powerful bonds between mothers and children,...

  Stanbic IBTC Bank has successfully concluded its strategic participation at GTR West Africa 2025, reinforcing its commitment to advancing trade finance solutions and digital innovation across the region. The two-day conference, held at the Eko Convention Centre in Lagos on 24-25 April 2025, brought together over 400 delegates from...

As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a decade helping brands make sense of their media performance, I can say with confidence (and a touch of media analysis fatigue) that not all PR metrics are doing what we...