Yudala, which means Best Wishes, Peace of Mind and Prosperity, is Nigeria’s first true e-commerce and offline retail chain revolution. Yudala is a composite retail platform which combines the power of e-commerce with offline stores located nationwide in providing and delivering a wide range of quality goods and services from...

Brand My Car, Nigeria’s first out-of-home vehicle advertising company has rolled out an initiative geared towards giving more value to its customers on its unique advertising platform. Tagged “Pay-Per-Data,” the initiative frees brands from the doubts about upfront OOH advertising rentals and enables them to pay based on estimated eyeballs...

The  ongoing UBA Remittance Awoof Promo  is still very much  opened to  80 customers and non customers  who are or may be patronising the bank in  receiving MoneyGram and Western Union money transfers The promo in its first season will be   sponsoring 20 people  on an all-expense paid trip to...

As a brand owner, you’re answering more challenging questions in an increasingly complicated market and often with a tighter research budget.  Invariably single studies can no longer answer all your marketing questions; however brand performance programmes are able to address these pressures and harness new opportunities. Designed to help marketers...

To many small and medium businesses, PR is seen as more of a luxury than a necessity. “Reputation management is for the big guys” SME owners will be heard uttering such words; “when something hits the fan, that’s when I’ll call in a PR, right now I don’t need one”...

Following its highly successful box office premiere, Dr. Dre and his Beats By Dre counterparts have decided to create limited edition Straight Outta Compton headphones. The black headphones feature the logo of the N.W.A. biopic and retail for $379.95 on the Beats website. "Where you come from shapes who you are today," the product...

In a society were virtually every individual is busy on a daily basis, in has been generally agreed that breakfast is the most important meal to the body, helping the properly position the future of children. Meanwhile, it has been identified that every cereals make a nutritious and filling breakfast,...

(L-R Brand Manager Morning Fresh, Miss. Iminabo Georgewill; Area Sales Manager Morning Fresh Abuja, Mr. Kevin Emeanuwa; A Customer, Mrs. Emily Uzoka; and Another Customer, Mr. OladapoOlatunji ,during Morning Fresh Community Wash-A- Thon activation in Abuja.) PZ Cussons Nigeria Plc has commenced a Pan- Nigeria consumer engagement campaign for Morning...

The much awaited Beat of Lagos 2015 concert has gotten a nod from the Lagos State Government through its Ministry Of Tourism and Inter-Governmental Relations. The concert which was headlined by; P Square and several other A-list artistes at the maiden edition in 2011 have also had several top acts...

Huawei Technologies, maker of top Chinese phone brand and which entered the Nigerian market three years ago is targeting to lead the Smartphone market in Nigeria as it recently added P8 among its P phone series which it said provides consumers with an inspiration for creativity. House Yang, Huawei Consumer...