A new business is nothing without publicity, so getting the brand message out there is vital. So is the way that entrepreneurs go about it. Being over cautious with PR kind of defeats the object. When promoting their company and their brand, they need to be bold, even outrageous, some...

By: ADEDEJI ADEMIGBUJI Reality shows appear to be gradually becoming a new platform that generates emotional bonding to viewers thus delivering on media investment than traditional platforms. ADEDEJI ADEMIGBUJI reports that the trend poses danger to the survival of traditional platforms. Fake and edited, reality TV shows  have been criticised...

One of the quickest ways you can rise to the top in business is to establish a distinct and attractive personal brand. Yet few people know how to do this. As a result, most entrepreneurs and executives have unclear, unnoticeable brands – and work for the rest of the careers...

Every four years the FIFA World Cup arrives to global fanfare, the obvious reaction to the biggest possible event for the world’s most popular sport. That global audience is a veritable goldmine for corporations around the world, and especially so for the tournament’s official sponsors. FIFA’s major partners, which reportedly...

By Adedeji Ademigbuji The Regional Managing Director, Impact Porter Novelli, Mr. Tim Walmsley, has urged PR professionals to adopt story-led communication when designing messages for the brands in their portfolio and depart from brand-led communication approach which often bores the target audience. During his visit to Nigeria recently, Walmsley observed...

The World Cup kicks off in Brazil June 12. How big of a business is soccer’s quadrennial tournament for FIFA (International Association of Federation Football), the sport’s international governing body? World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournament in...

Diamond Bank Plc has launched Season 4 of the Building Entrepreneurs Today (BET4) programme – a corporate social responsibility initiative of the bank aimed at enhancing the growth potentials of Nigerian entrepreneurs through capacity building. Speaking at the official launch of the fourth season of the programme in Lagos, Olumide...

It's a World Cup year, which means only one thing for soccer's major international stars. They're about to feel an almost unbearable amount of hellish pressure. Nike—which isn't a World Cup sponsor but always creates plenty of marketing around the tournament, just without naming it as such—has often focused on...

Triangle powered by Samsung Nigeria is an innovation never seen or heard of before.  Include the hashtag "#TRIANGLE powered by Samsung" in all your tweets from now till 29th of April and stand a chance to win fantastic prizes. The more retweets and tweets the more your chances of winning....

Some brands come into the stores unannounced, but not Samsung Mobile Nigeria. Awesome products have always been welcomed with spellbinding events. With their newest and most recent entry into the premium Galaxy S series –the Galaxy S5 – they pulled out the stops and recorded a lot of firsts. The...