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How Brands Really Grow

Faced with the challenge of growing market share it is tempting to look for an easy answer. Unfortunately, it probably does not exist. Unless your brand has the potential to be seen as meaningfully different from its competition, our analysis suggests your chances of growing market share are low. Audi,...
Brand CampaignBrand News

Media Perspectives Partners and Leading Nigeria Brands to Launch Good Morning Nigeria

Leading Media buying and planning agency, Media Perspectives, in collaboration with ARM, Coca-Cola, Jumia, Leadway, Mansard and Samsung has announced the launch of the Good Morning Nigeria initiative. Good morning Nigeria (GMN) is a CSR as well as advertising-funded initiative that will enable subscribers enjoy free talk time within the...
Brand News

UBA wins Corporate Citizens Award

Pan-African financial services group, United Bank for Africa (UBA) Plc continue to garner national and international laurels with the latest  being the Corporate Citizens Award in the 'Extensive Compliance Category. UBA received the award at the maiden edition of the awards ceremony organised by the Corporate Affairs Commission (CAC) at...
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