Brand News

Snapchat Wants to Turn Your Selfie Into an Ad

Marketers can sponsor lenses, which add interesting graphics to users' selfies One-day 'lens' sponsorship reportedly costs $750,000 Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price. The Financial Times reports that the Venice, Calif.-based player is...
Sports

Walcott: Ozil is a Special Player

Theo Walcott believes that Arsenal can build a team around a special player like Mesut Ozil, saying that the Germany playmaker "makes football look easy". World Cup-winner Ozil has enjoyed a strong campaign so far, amassing three assists and creating more chances than any other player in the Premier League....
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#SwitchOn – Switch The Way You See Transactions…Transactions Yesterday, Today And Tomorrow

  Relationships and all manners of interactive exchanges between people form the soul of every society. The higher the rate of relationships and productive exchanges, the more prosperous a society becomes economically and culturally. When people say that ‘Africa is rising’, they don’t merely mean that GDP figures are growing or infrastructure is being built or per capita incomes are...
Brand News

Snapchat to Launch Sponsored Selfies

Snapchat is preparing to launch a new advertising format that will allow brands to slip in to teenagers’ selfies, as it hunts for ways to make money from its young audience. The messaging app, which is one of the most valuable private technology start-ups, is setting out to sell “sponsored...
Sports

EPL: Van Gaal Believes in Title Challenge

Manchester United manager Louis Van Gaal insists belief in his team's title chances will grow if they can win at Arsenal on Sunday. Leading the Premier League by a point, Van Gaal's United have still been questioned after several largely unconvincing displays. Van Gaal said the belief within his squad...
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