As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a decade helping brands make sense of their media performance, I can say with confidence (and a touch of media analysis fatigue) that not all PR metrics are doing what we...

Screenshot   The Industry Newspaper, organisers of The Industry Summit/Awards has named the Governor of Akwa Ibom State, Pastor Umo Eno as the Industry Governor of the Year for his policies and programmes designed to promote and improve startups and entrepreneurship in the state. In the year under review, Pastor...

Esosa Osagiede, Creative Director at Insight Publicis and a bold voice in global advertising, has been appointed as a juror in the Print & Publishing category at the 2025 Cannes Lions International Festival of Creativity. One of the most coveted honors in the global creative industry. This milestone marks yet...

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish: “Attend Cannes Lion 2025. Universe do your thing.” Little did he know, the universe wasn’t just listening—it was conspiring for something even greater. Not only will Muyiwa attend the Cannes Lions International...

L-R: ALX Ventures Country Entrepreneurship Development Manager, Joshua War Ebinabo; ALX Learning Associate, Ridwan Adepegba; ALX Country General Manager, Ruby Igwe; ALX Country Recruitment and Activation Specialist, Oluwatoni Ajewole; and ALX Learning Community Experience Specialist, Oluwapelumi Thomas at the Exclusive Mixer Party organised by ALX Nigeria in Lagos, recently. At...

  Terra Seasoning Cube has once again proven that brand engagement goes beyond just celebrity endorsements by unveiling its new set of ambassadors from everyday consumers. This initiative, which follows an open call for participation, temporarily places three everyday consumers in the spotlight, allowing them to embody the brand’s value...

Life Assurance, the specialist life insurance member of Heirs Insurance Group, has announced the appointment of Callista Azogu as an Independent Non-Executive Director. Callista is an accomplished business leader with over 35 years of experience spanning finance, operations, human resources, and executive leadership. She previously served as the Deputy Managing...

  Stanbic IBTC Bank, a leading financial institution committed to driving economic growth in Nigeria and beyond, has announced its strategic sponsorship of GTR West Africa 2025, the region's premier annual gathering for trade finance, supply chain, and export financing experts. The event, which is set to take place on...

Israel Jaiye Opayemi, MD/Chief Strategist, Chain Reactions Africa Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated Indigo, have once again positioned the nation at the forefront of excellence in strategic communications, earning multiple finalist spots in the 2025 African SABRE Awards. Announced by PRovoke Media, organisers...

Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching over ₦1,600/$1 in official markets— Nigeria’s commercial banking, ride-hailing, and telecommunications sectors demonstrated media resilience in Q1 2025. This is the key insight from a comprehensive sentiment audit by P+ Measurement...