By Olawale Sanusi (L-R) Adeola Kayode, Head of Brands & Creative Services; Saidat Lawal-Mohammed, Director, Marketing Communication; Gift Phil-Akidi, Manager, Media Planning & Management; Obehi Ehimen, Manager Digital Marketing, all of 9mobile at Kantar's Brands of Tomorrow event in Lagos recently. 9mobile, Nigeria’s innovative telecommunication company joined Kantar, a global...

By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due to limited data availability and the...

By Olawale Sanusi L-R: Head of Clinic, Bridge Clinic Lagos, Dr. Ogunniran Babatunde; Medical Director, Bridge Clinic Nigeria, Dr. Toyin Ajayi; Director of Embryology, Bridge Clinic London, Dr. Marta Jansa Perez; Head of IVF Laboratory, Bridge Clinic Nigeria, Rashidat Shatta and Managing Director, Bridge Clinic Nigeria, Mr. Sunny Ekhalume at...

The Macallan has unveiled The Reach, an incomparable single malt whisky that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for 200 years in Nigeria. The event was held in Lagos on Friday, February 23, 2024. Crafted in...

By Olawale Sanusi ...As MediaFuse-Dentsu Celebrates 10th Anniversary dentsu, one of the world's leading integrated marketing communication networks, is holding its Africa regional conference in Nigeria. The Dentsu Africa conference commences on Monday, February 26, 2024, in Lagos and will end on Thursday, February 29, 2024, the Group Chief Executive...

L-R: Profit Center Head Service, Pramod KC, Marketing Manager, Oluwatosin Odiagbe, Business Head, Sandipan Bhattacharya, Profit Center Head Simba Solar, Debdeep Mukherjee, B2B Sales Manager, Oyindamola Omolaja, Profit Center Head Genus, Sandeep Sharma and Profit Center Head Retail, Adebimpe Adebisi all of Simba Group during the presentation of Talegent series...

Stanbic IBTC Bank, in its ongoing Reward4Saving Promo, rewarded 70 additional customers in the January draw, which brings the total number of beneficiaries to 1,424 since the inception of the promo in 2021. The Reward4Saving Promo was created to foster disciplined saving habits among Nigerians, offering them rewards for achieving...

L-R: The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh; Assistant Brand Manager, Edrington Portfolio, Nigeria, Idorenyin Emmanson; The Macallan Brand Education Manager - MEAI, Jodie Marriott; Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; The Macallan Brand Ambassador, Abuja, Adeyinka Adepetun during the unveiling of The Reach, The Macallan's oldest...

ALX Africa, the innovative tech career accelerator, is thrilled to announce the enrollment of 30,000 new learners across Africa into its Artificial Intelligence Career Essentials (AiCE) programme. This significant milestone underscores ALX’s commitment to fostering a new generation of leaders across Africa, equipped with innovative skills in AI technology. In...

To inspire creativity and excellence on global scale, New York Festivals, the organisers of New York Advertising Awards, is partnering with MARKETING EDGE Publications, Nigeria's leading marketing and brand-centric media powerhouse. In the strategic and global partnership, MARKETING EDGE Publications will be promoting and covering the prestigious New York Advertising...