ArticlesBrand Identity

Building a Professional Brand Identity – From Side Hustle to Small Business – Precious Oyetayo Subuloye

By Precious Oyetayo Subuloye MCIM, rpa, MNIMN   Introduction  A brand's personality, characteristics, and values make up its identity. It's what distinguishes a company from others. For small firms, a strong brand identity may make all the difference in growth and profitability. Any small firm must have a professional brand...
Brand News

Savannah Launches Environmental Awareness Clubs in Public Secondary Schools in Akwa Ibom State

Savannah Energy PLC, the British independent energy company focused around the delivery of Projects that Matter, is pleased to announce that it has launched Environmental Awareness Clubs (“EAC”) in 20 public secondary schools in Akwa Ibom state. The programme aims to inspire the students on career choices and instill environmental consciousness...
Brand News

SUPERNEWS confab: Fintech Adoption Will Grow SMEs — Experts

L-R: Mr Olukayode Shode, Deputy Director, Small and Medium Enterprises Development Agency of Nigeria (SMEDAN); Ngozi Onyeakusi, Publisher/CEO, SuperNews Nigeria; Reuben Muoka, Director of Public Affairs, Nigerian Communications Commission (NCC); Yeye Modupe Dada, Chairman, Nigeria Association of Small and Medium Enterprises (NASME), Lagos State, Chapter, and Kasimu Kurfi Garba. Managing...
Articles

Innovative Marketing Leader Driving Brand Growth and Consumer Engagement

  Olawande Meyungbo is a creative and results-driven Brand/Product Marketing professional with over eight years of experience collaborating with diverse specialists to plan, build, launch, and manage best-in-class campaigns and other marketing initiatives. With a strong foundation in brand management, marketing strategy, and data-driven decision-making, Olawande has successfully maximized product...
Brand News

BUA Foods delights widows in Lagos

Celebratory cheers filled the air at the International Women Society’s (IWS) Skill Acquisition Centre in Lagos State on Wednesday, June 12, 2024 as Abdul Samad Rabiu Initiative for Africa (ASR Africa), donated BUA Foods products as a palliative to widows. The palliative, comprising IRS Pasta, IRS semolina, and BUA Rice...
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