Brand News

Africa’s creative economy has a $150bn opportunity — this institution is building the infrastructure to capture it

  Africa’s creative economy has become one of the continent’s most influential growth sectors, shaping global conversations across fashion, music, film, art and design. Yet despite that influence, Africa still captures only a small fraction of the economic value tied to its creativity. The numbers tell the story clearly. Africa’s...
Brand News

Historic Triumph: Guinness MatchDay Hosts Grand Season Finale as Arsenal Claims First Premier League Title in 22 Years

  As millions of fans worldwide celebrated Arsenal’s historic Premier League championship after a 22-year wait, Guinness, the Official Beer of the Premier League and Official Global Partner of Arsenal, hosted an unforgettable season finale watch party. Gathering over 500 passionate Arsenal supporters and football lovers at Guinness HQ in...
Brand News

Power Oil Headlines MasterChef Nigeria to Own the Future of Food Culture and Healthier Cooking

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most culturally strategic brand partnerships in Nigeria’s FMCG sector. The collaboration aligns Power Oil’s growing “Certified Healthy Confidence” positioning with one of the world’s most recognisable food entertainment platforms, creating a powerful intersection between culture, wellness, and...
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