The globally renowned Scottish whisky brand, The Macallan, unveiled Daniel Atteh as its brand ambassador, Lagos in a significant announcement on Friday, 26th January 2024. The unveiling took place at the Tha Macallan Lounge in Kaly Restaurant and Bar, Victoria Island, Lagos.
Daniel Atteh, popularly known as ‘Sir Dee’ recognised for his role in reality television is an astute host, actor, luxury lifestyle Influencer and whisky connoisseur. This deliberate choice underlines the brand’s commitment to diversity and innovation, showcasing that excellence is not confined to traditional spheres but transcends new and unexpected territories.
Introducing the new ambassador, Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi said “The strategic selection of Daniel Atteh as The Macallan’s ambassador is more than just a mere endorsement; it symbolises a deliberate effort to align the brand with a persona whose essence resonates with its core values. We take immense pleasure in introducing Daniel Atteh as our new brand ambassador. In our quest for a symbol of distinction, we sought an individual whose audacity resonates with The Macallan’s sophisticated legacy, someone with a passion to inspire others and elevate the very essence of our whisky culture. Daniel epitomises excellence and inspiration, making him an impeccable representation of the brand across various markets and demographics,”
Daniel Atteh expressed his gratitude, “I feel honoured to be an ambassador/educator with The Macallan; I have always had a strong affinity to the Macallan and I’m very excited to begin this journey with a brand that has demonstrated an unwavering commitment to craftsmanship, legacy, distinctive taste and contribution to a timeless tradition.
At the unveiling, guests received a first-hand experience of various luxurious collections from The Macallan while immersing themselves in the sensory ambience of whisky. With Daniel Atteh as its latest brand ambassador, The Macallan is poised to elevate its luxury profile even further within Nigeria, bringing a new wave of innovation, sophistication, and excellence.