Close Up, Unilever Nigeria Plc’s premium toothpaste, on Thursday, officially commenced a campaign with the theme, “Close Up loves Naija,” by raising 52 Nigerian flags, as part of activities to mark its 38th years in the Nigerian market.
The Managing Director of Unilever Nigeria Plc, Mr. Thabo Mabe, said the company decided to raise such a number of flags to signify the country’s 52 years of independence.
He said, “Through the campaign, we will be celebrating Nigeria , and the 52 years this nation has remained strong and united. Together, we have sailed in unity in times when the skies were blue and sometimes through stormy seas.”
Mabe told stakeholders present at the event, including some government officials, dignitaries and a team from the Nigerian Dental Association, that the hoisting of the flags symbolised that, “As one nation, Nigeria has a common purpose, and can realise its collective vision of a great country.”
He also noted that worldwide, over two billion people use the company’s product each year, which gives it a unique opportunity to create better value to them.
“As a business, Unilever as a firm, is determined to put the interest of its customers at heart, so that ultimately, it can help them to improve the quality of their lives through its everyday products,” Mabe said.
He added, “Since Close Up was introduced in Nigerian market 38 years ago, it has helped millions of Nigerians to improve their oral hygiene and enhanced the confidence and self esteem of our consumers.”
