In line with its commitment to advance customer experience, Skye Bank has unveiled its ‘Skye is Big Enough’ campaign aimed at promoting the bank’s new “Smart” unique selling proposition.
Speaking at a press conference to unveil the campaign in Lagos, Executive Director, Corporate Services, Abimbola Izu, said the campaign became necessary to align with evolving market trends as well as draw attention to the bank’s capacity to ensure customers convenience and maximum comfort at all times.
“The entire world is under very serious economic stress and pressure, but in the midst of the pressure, we find opportunities to shine. Skye Bank is seizing the moment to reposition itself for the challenges and the opportunities that abound in the market place as we evolve’’, she said.
According to her, the essence of the campaign was to tell the customers that Skye is big enough to handle all forms of business transaction, as well as have smart, intelligent and innovative technologies that support the businesses of its customers.
To further push the campaign, she disclosed that Skye Bank was adopting all its platforms to convey its message, disclosing that the bank would soon commence an advertising campaign that highlights the new realities and capabilities of the bank, using the success stories of individuals just to ‘drive home our point that the Skye is Big Enough for anyone that is determined to succeed’.
Izu highlighted the bank’s acquisition of Mainstreet Bank last year, as a proof of Skye bank’s determination to leapfrog into the league of bigger and stronger institutions that are major players in the evolving global economy.
“This year, we are quickly accelerating the concluding process of integration.
The merger gives us 469 branches, a quantum leap from the 260 branches that Skye Bank had, more importantly, it has given us a very significant footholds in some areas where Skye bank is not well represented.
For instance in the South-East alone, Skye Bank will have an addition 54 branches right away, and in the North we will be having about 52 branches right away.” She stressed. She noted that the acquisition also gives Skye Bank the leap in the electronic channel business, with a total ATM network of 849 for their customer convenience.
“Our Skye Mobile channel is also going to be re-launched as we have revamped it. All these we have reworked just for customer’s convenience and comfort,” she said.
