EXMAN Moves to Strengthen Industry Standards with New Governance Framework and Pricing Benchmark
The Experiential Marketers Association of Nigeria (EXMAN) has taken significant steps towards strengthening professionalism, collaboration and industry standards following its 2026 Annual General Meeting (AGM), held in Uyo, Akwa Ibom State.
Held under the theme “Collaboration as Currency,” the three-day gathering brought together leaders of Nigeria’s foremost experiential marketing agencies to deliberate on the future of the industry, reinforce professional standards and chart a new course for sustainable growth.
Delivering her opening address, EXMAN President, Tolulope Medebem, described collaboration as the industry’s greatest competitive advantage in an increasingly dynamic marketing landscape.
“The future of our industry will not be built by individual brilliance alone. It will be built by partnerships—between agencies, clients, regulators, academia and emerging talent. When we collaborate, we learn faster, innovate better, solve bigger challenges and ultimately create greater value for our clients, our businesses and our profession.”
A major outcome of the AGM was the presentation of two landmark governance documents—the updated EXMAN Scope of Practice and Code of Conduct. Together, these frameworks are designed to strengthen ethical practice, define professional standards and provide a clear roadmap for the continued growth and development of experiential marketing in Nigeria.
In what emerged as one of the defining resolutions of the AGM, members also resolved to commence the development of an EXMAN Industry Pricing Benchmark. The initiative is aimed at creating a credible industry benchmark that promotes consistency, professionalism and sustainable pricing across the experiential marketing sector while recognising the value of creative expertise and quality service delivery.
The proposed framework will be developed through broad consultation with member agencies to ensure it reflects market realities, encourages fair commercial practices and strengthens the industry’s collective voice on pricing and value creation.
To advance these initiatives, members also approved the convening of an Extraordinary General Meeting (EGM) to conclude deliberations and ratify the updated Scope of Practice and Code of Conduct, reaffirming the Association’s commitment to an inclusive, transparent and consultative governance process.
Beyond governance, EXMAN reaffirmed its commitment to developing the next generation of industry professionals through an engagement with students of the *University of Uyo*. During the interactive session, members shared practical insights into experiential marketing, career opportunities within the industry, and the critical role of innovation, strategic thinking and creativity in building successful brands.
Reflecting on the significance of the AGM, Medebem noted that EXMAN’s vision extends beyond serving its member agencies to strengthening the entire profession.
“Professionalism is not defined only by creativity; it is also reflected in the standards we uphold, the ethics we practice and the value we place on our expertise. As an Association, we have a responsibility to build institutions, establish standards and create opportunities for those who will come after us. By working together, we are building an industry that is stronger, more respected and better positioned for sustainable growth.”
Delegates also paid a courtesy visit to the Akwa Ibom State Government, where they were received by the Commissioner for Information, Hon. Aniekan Umanah, who welcomed EXMAN to the state and commended the Association for choosing Uyo as the host city for its 2026 AGM.
The resolutions reached in Uyo signal the beginning of a new phase for EXMAN—one focused on strengthening governance, promoting ethical business practices, raising professional standards and fostering greater collaboration across the experiential marketing ecosystem.
As the Association moves into the implementation phase of these resolutions, EXMAN remains committed to positioning Nigeria’s experiential marketing industry for greater innovation, stronger institutions and increased global competitiveness.
