archive2025

Brand News

Heirs Life Assurance Appoints Callista Azogu as Independent Non-Executive Director

Life Assurance, the specialist life insurance member of Heirs Insurance Group, has announced the appointment of Callista Azogu as an Independent Non-Executive Director. Callista is an accomplished business leader with over 35 years of experience spanning finance, operations, human resources, and executive leadership. She previously served as the Deputy Managing...
Brand News

Chain Reactions Africa, Integrated Indigo Lead the Charge at SABRE 2025 Awards with Multiple Finalist Spots

Israel Jaiye Opayemi, MD/Chief Strategist, Chain Reactions Africa Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated Indigo, have once again positioned the nation at the forefront of excellence in strategic communications, earning multiple finalist spots in the 2025 African SABRE Awards. Announced by PRovoke Media, organisers...
ArticlesBrand News

Data-Driven Trends: Telecoms, Banks, and Mobility Brands Dominate Q1 2025 Media Performance Charts

Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching over ₦1,600/$1 in official markets— Nigeria’s commercial banking, ride-hailing, and telecommunications sectors demonstrated media resilience in Q1 2025. This is the key insight from a comprehensive sentiment audit by P+ Measurement...
Brand News

Recycle Today, Restore Tomorrow: LG Electronics Champions Earth Day 2025 with E-Waste Collection Drive

L-R: Mr. Bharat Kumar Kundra, Youth Champion and Change, UNICEF; Mr Paul Mba, Corporate Marketing Manager, LG Electronics Nigeria, and Mr Hussein Apeh, Chief Operating Officer, Hinckley Recycling at the LG Electronics’ partnership with Hinckley to launch a flagship E-Waste Collection Drive—a timely initiative reflecting this year’s Earth Day theme:...
Brand News

Peter James wins Future Leader of Marketing at the 2025 ADVAN Awards held in Lagos, Nigeria

  Peter James, Brand Manager at FrieslandCampina WAMCO has been honored with the prestigious “Future Leader of Marketing” award at the Advertisers Association of Nigeria (ADVAN) 2025 Awards after an assessment screening by the judges. The ceremony, held on Naval dockyard, Victoria Island, Lagos, celebrated outstanding achievements and contributions to...
Brand Campaign

FlashChange Partners with Ruth Foundation to Empower Vulnerable Children in Alimosho with Skill Acquisition

L-R: Chief Operating Officer, FlashChange, Olamide Ajibola, Coordinator Compassionate Orphanage home, Patricia Kitoye Aselemi,; Chief Marketing Officer, FlashChange, Jesujoba Ojelabi and Founder, Ruth Foundation, Itunuoluwa Ruth Da-Silva, during the presentation of gifts at the Orphanage Skill Acquisition Assembly 2.0 programme held recently in Lagos.   In an inspiring initiative to...
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MTN Nigeria Rebrands Broadband offering as FibreX

  Leading technology company, MTN Nigeria has proudly announced the rebranding of its fibre broadband service to FibreX, marking a significant stride in delivering next-generation internet solutions across the nation. Formerly called MTN Fibre Broadband, FibreX embodies the company’s commitment to providing ultra-fast, reliable, and accessible internet services, aligning seamlessly with...
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