archive2025

Articles

Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management

    Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management   Dr. Ajiborode Abiodun - July 2025   Abstract Contemporary marketing environments demand sophisticated approaches to brand building that transcend traditional demographic segmentation strategies. This conceptual paper introduces the TSPR model encompassing Tribe,...
Brand News

Adeola Amosun Named Among Nigeria’s and Diaspora’s Top 50 PR and Communications Trailblazers

  Marketing and media leader, Adeola Amosun, has been named one of Nigeria and the diaspora’s Top 50 Trailblazers shaping the future of Public Relations and Communications. The recognition, curated by GLG Communications in partnership with The Guardian Nigeria, celebrates individuals who are redefining how brands tell stories, engage audiences,...
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