archive2016

So you think you’ve got the moves? It’s time to show us what you are working with. Be a part of the Peak #MyWazobiaDance Contest for a chance to win up to N250, 000.00 as the 1st prize winner. The second and third prize winners will also go home with...

Durex, your global sexual well being brand is running a Africa-wide inter-country campaign tagged #DurexTheBigO, which aims at showcasing that satisfying sex can be practiced in a safe way and this is also important for a healthy and active lifestyle. Durex is asking consumers to consider the similarities between sex...

Music legend, 2Baba has released the official version of ‘Mr. Senator’, a single which was leaked some months ago. The single produced by Kelly Hansome, is the fifth to be released by 2Baba this year. Listen below: https://www.brandessencenigeria.com/wp-content/uploads/2016/08/2Baba-Mr-Senator-Mastered.mp3 Download...

  Today, data is how we do business. In the space of just over a decade, data has gone from obscure entity, to secret weapon, to a must-have for any brand wanting to weather turbulent economic times and grow. It has revolutionised consumer insight and, as a result, we have...

Features 8MP + 13MP Camera, Finger print recognition, XOS & Magic Movie Infinix Mobility Nigeria announces the launch of its first lifestyle smartphone series ‘HOTS’. The latest series adds to Infinix’s existing portfolio of product range that continues to win consumers in Nigerian market with the brands innovation. The new...

  In today’s online world, it’s no longer enough for an ambitious brand to just have an attractive shopfront on the high street and a recognizable logo. While they are important, the growth of the internet means that the whole world is now your potential customer base, so it’s important...

Leading consumer goods and chemicals company, Cormart Nigeria Ltd. has launched a new liquid spray starch under the Renew brand franchise. The company, which prides itself on manufacturing top notch brands for household and commercial use is elated about this new development. Renew has become the market leader in the...

  For many brands, ‘digital’ is still viewed as a channel in marketing. This completely misses the point that digital technology has changed the lives of customers and brought about the evolution of industries. To appreciate this, just take a look at Uber, or Airbnb. Over-used examples perhaps, but Uber...

L-R: Vice President, Brands and Advertising, Airtel Nigeria, Enitan Denloye; Winner of The Voice Nigeria, Arese and Head, Youth Segment, Airtel Nigeria, Omoyeme Effiong at the Grand Finale of The Voice Nigeria on 31st July, 2016 After three months of excitement, intrigue, heartbreak and elation, Arese from team Waje emerged...

In exactly 11 days from today, music and fashion will enter a unique partnership to excite the fashion-forward circle of Nigerians. Africa’s most robust digital music service, Music+, in partnership with cool Nigerian Fashion brand, ‘24’, will launch a limited edition collection of a trendy fashion item! Do you love...