YouTube has urged brands and businesses in Nigeria to take advantage of the numerous opportunities that the platform offers by uploading relevant videos that connect with their customers. In 2016, YouTube mobile watchtime increased by 150%, a proof that Nigerians are spending more time on the platform.
The call was made at the YouTube Brand Partner Summit held recently, where brands and business owners were trained on different strategies for taking advantage of the platform for content creation sharing and revenue generation.
Speaking at the event, SSA YouTube Partnership Manager, Teju Ajani said “YouTube continues to be a top video destination for Nigerians looking to share and watch the most viral local and global videos. In 2016, YouTube mobile watchtime in Nigeria increased by 150%; proof that Nigerians are spending more time on the platform, and are finding content relevant to them”.
“YouTube attracts a global generation that has grown up watching what they want, whenever they want, on whatever device is closest. Globally, almost 60% of YouTube’s monthly watch-time comes from mobile devices. On average, 60% of a channel’s views come from outside the creator’s home country.
“We are also glad to see that mobile is playing an increasingly big role in driving online video consumption. And as more people get access to low-cost smartphones and data prices continue to drop, online video consumption in Nigeria will continue to rise- Ajani concluded.
“Globally, more than 400 hours of video is shared on YouTube every minute. So whether you are a teenager at home, a global media powerhouse or a business brand, your videos need to be on YouTube. YouTube is a social video ecosystem with such critical mass that your videos basically don’t exist on the web if they’re not on YouTube.” She said.
In addition, Ajani pointed that the platform helps brand to be able to gather data to attain the success or otherwise of a campaign.
“The beauties of YouTube is that it is a platform that has the ability to distribute contents but also gives you feedback on what you have sent out.
“To a brand, one engaged user that makes comment weather bad or good is a great feedback and a form of information that one can use to calculate what one is doing,” she explained.
Similarly, Susan Agliata, Head, Branded Content, YouTube (EMEA), said the platform is for all ages and it has a lot of potential brands can leverage on to grow their business.
“YouTube sees itself as empowering the world to create, broadcast and share. How is this accomplished? It’s through creators, viewers and brands are the ones that sustain the ecosystem”, she said.
The event also offered Nigerian YouTube creators such as Sisi Yemmie, Dimma Umeh (ThatIgboChic), Naija’s Craziest, Akah Nnani, Bellarose Okojie, Misstechy; Dodos, Frank Donga, Yomi Black and others to talk about how YouTube is providing a platform for them to share their passions and earn money.
