Troyka Leads Thought on Marketing Communication and the Future at The Social Media Week, Lagos
Leading Communications Group, Troyka Holdings is set to lead future impacting thoughts on social and digital media at the fifth edition of the Social Media Week, holding at the Landmark Centre, Oniru VI from the 27th February till March 3rd, 2017.
Social Media Week is a conference that proposes ideas, trends, insights and inspiration to help people and businesses understand how to achieve in a hyper-connected world. This year, the event features keynote speakers, workshops, master classes, presentations and networking.
Commenting on Troyka’s participation at Social Media Week 2017, Chief Future Officer, Troyka, Mr. Solomon Ikhioda noted that it is no longer news that the world has gone digital and there is every need for brands and organizations to tap into the digital economy to accelerate business performance.
Guided by a mission to offer insightful opinions about social and digital media, Troyka speakers; Chief Future Officer, Mr. Solomon Ikhioda, MD/CEO Insight Publicis, Mr Feyi Olubodun, MD/CEO All Seasons Media, Dr. Ken Onyeali-Ikpe, Mr. Ralph Idu, Creative Director, Leo Burnett, Franklin Ozekhome, Chief Strategist, Leo Burnett among others will deliver papers and thinking all geared to reframe the renaissance of creativity, innovation and artistic excellence in the marketing communications practice.
According to him, “Technology has transformed every aspect of human endeavor, including advertising. As such, there is the need for Marketing Communications to rethink the future of advertising by design, for the growth and sustainability of businesses while rethinking communications relevant to the dynamics of the public sector.” He further stated that Troyka and its businesses hope to guide transformations for clients as required by the peculiar demands of the new economy and the new consumer that the times have framed”.
