World’s Best Loved Biscuit and Confectionery Brands Unite to Form New Global Business and Enters the Nigerian Market
Yildiz Holding, CEEMEA’s largest food company, has brought together its core biscuit, chocolate, and confectionery businesses United Biscuits, Godiva Chocolatier, Ulker and DeMet’s Candy Company, to form a new global company, “pladis”. The new entity unites internationally recognized brands McVitie’s, a leading biscuit brand in Nigeria with a heritage in...