Reckitt Benckiser Rebrands Itself to Reckitt, to Tell the Story of the Organization’s Purpose
The rebranding is a part of the organization’s ongoing journey of transformation towards sustainable growth Reckitt Benckiser, the makers of Dettol, Durex, Harpic, Lysol and Mortein among many other brands, today announced that it has rebranded as Reckitt. The brand stated that the new brand identity and iconography is more...