Competition in Quick Service Restaurant (QSR) has continued to remain healthy unlike other sectors of the economy like telecommunication and banking as a leading brand in the sector has unveiled new products to the delight of customers.
To up the ante, Sweet Sensation Confectionery has introduced its newest product, Jamaican Jerk Chicken and Rice Combo fondly called JJC as part of a deliberate strategy to offer its teeming customers a taste of the Caribbean.
Other products recently unveiled include: Fish Piccata Salad, Spaghetti Shrimps, Suni, Yamboree Egg, Leggy, Sukiyaki and Shrimpy.
In recent time, the QSR industry has come under heavy criticism as a result increase in health related issues, borne out of the offerings from these fast foods outlets.
Explaining the new products offerings, Head Marketing, Sweet Sensation Confectionery, Yemi Yusuf, said that the introduction was informed by the need to give customers more exciting products, following a careful customer feedback study.
“Sweet Sensation continues to be creative in the area of research and development to give customers more value for their money in a home-away-from-home experience”, he said.
Head of Quality Control at Sweet Sensation, Bisi Oluwatola, who spoke at the unveiling ceremony in Lagos, noted that the new product offerings was one of the latest moves by the company to give customers unrivaled eating experience that best suits them.
She said Jamaican Jerk Chicken, the first of its kind in the Nigerian QSR, is a direct response to customers’ needs, adding that the combo will not be physically visible on the service counter like most other products, but made available hot and smoky within five minutes, because of the special handling it requires.
The company’s Executive Director, Olatunji Kamson, added that the new menu offering will change the entire customer experience, being “a radical move by Sweet Sensation to continue to defy the status quo and provide a completely new taste to its loyal customers.”
He also recalled the Sweet Sensation combo meal promo launched in 2012 tagged: “The S.S Give-Away,” which comes with a pet Coke promo drink at a giveaway price of N650.
