Pitcher Showcase Lagos to Celebrate African Creative Excellence on September 25

The Pitcher Festival is thrilled to announce the upcoming Pitcher Showcase Lagos, taking place on Thursday, September 25, 2025, at the Radisson Blu Hotel, Ikeja GRA, Lagos. This highly anticipated event will bring together top creatives, marketers, media professionals, and academics to celebrate the continent’s finest achievements in marketing communications.

Following its international debut in Cannes earlier this year, the Lagos edition marks a powerful return to African soil, offering a platform to screen and exhibit winning entries from the Pitcher Awards 2025, and to officially present the Special Awards and Academy Awards to their respective winners.

Special Awards Presentation

The Pitcher Showcase Lagos will host the official presentation of the

Pitcher Awards Special Awards, recognizing excellence acrossagencies, networks, brands, and marketing companies. Honorees include:

• Media Agency of the Year: PHD Nigeria

• Advertising Agency of the Year: Dentsu Creative Kenya

• Media Network of the Year: OMD Africa

• Advertising Agency Network of the Year: Dentsu Africa

• Independent Network of the Year: X3M Ideas

• Regional Holding Company of the Year: OMG Africa

• Brand of the Year (National): Tusker Lager Kenya

• Brand of the Year (Multinational): Martell

• Marketing Company of the Year (National): NCBA

• Marketing Company of the Year (Multinational): Pernod Ricard

Academy Awards – Honoring Emerging Talent

The event will also feature the presentation of the Pitcher Academy

Awards, spotlighting the next generation of creative leaders across Africa:

Young Pitcher Competition – For professionals aged 30 and under, with awards in:

• Design

• Copywriting

• Media

• Digital

Each category includes Gold, Silver, and Bronze winners

FCLA Competition – Recognizing university students that excel at the Gold, Silver, and Bronze levels.

Additional honors include:

Lecturer of the Year – Awarded to the supervising lecturer of the Goldwinning student

School of the Year – Presented to the university or tertiary institution

with the highest aggregate score

Young Lions National Winners – national winners in the Young Lions

Competition will also be recognized as part of the Academy Awards,

celebrating their achievement in representing the country at the global level.

Dr. Nnamdi Ndu, Chairman of the Pitcher Festival, shared his excitement:

Event Highlight

Screening and exhibition of winning entries from the PitcherAwards 2025

Special Awards and Academy Awards presentations (SpecialAwards by invitation only)

Networking opportunities with industry leaders and creatives

Free gifts for all attendees, including copies of Lürzer’s Archive

Magazines and Pitcher Showcase Special Publications

Attendance & Registration

Attendance is free, but registration is required. Please visit

pitcherfestival.com to register