MultiChoice Nigeria Introduces Game-Changing Offer: Buy One DStv Decoder, Get Premium Upgrade with ‘We Got You’ Campaign
MultiChoice Nigeria Slashes DStv Decoder Price by 50%, Launches ‘We Got You’ Campaign
MultiChoice Nigeria has announced a significant price reduction on its DStv decoder by 50 per cent, dropping the price from ₦20,000 to ₦10,000. This strategic move is part of the company’s efforts to attract more customers and counter the decline in subscriptions.
Chief Executive Officer of MultiChoice Nigeria, John Ugbe, expressed the company’s commitment to customer satisfaction in a statement released on Tuesday. Ugbe stated, “We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
The statement further emphasized DStv’s pivot towards offering daily value to subscribers, aiming to promote content discovery across various genres such as movies, drama, kids’ programming, and news. “This means more channels, more shows, and more reasons to tune in every day,” Ugbe added.
In addition to the price reduction, MultiChoice Nigeria unveiled a promotional offer that grants subscribers a free upgrade to the next DStv package tier when they pay for their current plan in full between June 16 and July 31, 2025. This initiative is a response to the economic impact on the lives of Nigerians, thereby enhancing the overall DStv experience.
The company’s decision to reduce prices and introduce promotional offers follows a decline in subscriptions, with a reported loss of 1.4 million subscribers between March 2023 and March 2025. MultiChoice Nigeria had previously implemented three price increments within 12 months, the most recent being in April 2024, reflecting the challenges faced by both the company and its customers.
MultiChoice Nigeria remains dedicated to offering quality entertainment that caters to a diverse audience while ensuring affordability and value for its subscribers. For more information on the DStv ‘We Got You’ campaign and promotional offers, visit www.dstv.com.
