FMN’s Golden Penny Foods Charts Path to Exponential Growth, Celebrates Dealers at Annual Conference
Golden Penny Foods, Nigeria’s Iconic provider of superior quality food brand, held its 2025 B2C Dealers Conference on Wednesday the 21st of May, 2025 at the Balmoral Convention Center, Ikeja. The conference, themed “Power of 10X Unleashed,” served as a dynamic platform to reinforce brand loyalty, deepen relationships with its esteemed dealer network, and demonstrate FMN’s unwavering commitment to the food manufacturing and distribution industry in Nigeria.
The “10X” theme captured FMN’s vision of exponential growth through stronger partnerships, enhanced leadership, and greater value delivery across the food value chain. The Business leadership emphasized the company’s focus on empowering its partners to elevate performance, build deeper customer relationships, and drive transformation in Nigeria’s fast-moving consumer goods (FMCG) sector.
Speaking at the conference, the Managing Director of Golden Penny, Devlin Hainsworth said, “Our holistic organizational purpose is to Feed and Enrich Lives, Every Day, an agenda that is reflected in how we nurture relationships with our dealers and business partners. This annual conference is designed to first, reward the commitment to excellence and loyalty of our top performing dealers, and encourage other business partners to gear for superior outcomes too. Secondly, through this annual dealers and sales conference, we provide a two-way communication and feedback channel that allows us to chart the cause of our envisaged future as partners in success and sustainability”. Concluded Mr. Hainsworth as he passionately expressed the organization’s commitment to excellence and nurturing sustainable relationships with its business partners and dealers.
A key highlight of the event was the recognition of top-performing dealers and field sales staff, honored for their exceptional contribution to FMN’s market success and brand loyalty. Prestigious awards such as the Rising Star award and the National B2C Award were presented to celebrate excellence, consistency, and impact across the network. The top three performers – Alhaji Idris Saleh (1st); Alhaji Lamidi Monsur Ayinde (2nd) and Alhaji Abbas Yahaya Isah (3rd) – were also awarded custom Golden Penny vans to support their business infrastructures, demonstrating Golden Penny Foods commitment to empowering dealers.
Also, speaking of the Business’s commitment to ensure that the garnered momentum is long-term while providing consumers with superior quality products, Ademola Adeoye, Sales Director, B2C noted, “Our business model has always been designed to nurture partnerships through value creation and consistent innovations, thus, ensuring ease of access and business sustainability. Golden Penny Foods is committed to providing our consumers with superior quality and nutritional food products at the right price, right time, and right destination. thus, our unwavering commitment to consumer/customer engagement is to ensure that we provide what the market needs.”
Further reinforcing its innovation-led strategy, Yumbowl, a new breakfast product line under its flagship Golden Penny brand was officially unveiled. Yumbowl represents a bold move into the breakfast category, with FMN promising nutritious, accessible, and convenient food options for Nigerian families. The company also launched the Golden Penny Mayonnaise at the event while announcing plans to expand its product portfolio over the coming months, a move that reflects its proactive stance in responding to evolving consumer needs.
The Director of Marketing – Food, Ilyas Kazeem stated that “The ‘Power of 10X’ captures our belief in the exponential growth that can be attained for our stakeholders. We have also put in place strategic marketing campaigns that will inspire our consumers to growth and drive brand affinity. With strong brand equity and deeper partnerships, we’re confident in achieving this next level of growth.”
The annual Dealers Conference has become a key event in the company’s commercial calendar, celebrating milestones and aligning on future growth. This year’s edition featured a colorful Gala Night themed “All Traditional Attire,” where the Golden Penny team and its dealers dazzled in cultural elegance. The night reflected mutual appreciation, dealers expressed gratitude for the partnership, while Golden Penny Foods celebrated their loyalty and enduring support. Through shared purpose and deeper collaboration, Golden Penny Foods continues to empower its dealers and drive innovation across Nigeria’s food industry.
