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It is indeed a season of promotional campaigns. Several years back, you could never think of a bank promoting its products and services. The current trend is now for banks to champion such promos to deepen brand equity. Banks are not the only ones in this as telecom companies also...

In what could be best described as an innovation in the Carbonated Soft Drink (CSD) category in the Nigerian market, the La Casera Company Limited has unveiled a new sugar-free fruit drink named ‘Latina’ to the consumers. The new Latina sugar-free fruit drink is available in two fruit variants -...