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Following the recent outcry about the impact of soot in Nigeria’s oil capital, Port Harcourt, local NGO, the Extra Step Initiative alongside key partners X3M Ideas has unveiled a new website tagged SootCity to help residents calculate their life expectancy. The website uses a data model embedded with decades of...

From the popular “party jollof” cooked with firewood in large aluminum pots to homemade jollof rice, the need to achieve a distinct jollof flavour that excites the palates with the right seasoning cube is a meeting point for all. In response to this requirement, TGI Group, makers of Terra Seasoning...

By Olawale Sanusi Using AdNet Zero’s five-point Action Plan as a guide, all entrants will be encouraged to outline their C02 emissions on the piece of work being submitted Cannes Lions has announced the introduction of non-compulsory sustainability reporting to the entry process for all Lions awards in 2023. Using...

L-R: Ayomikun Bamgboye, Associate Director, Sales; Vincent Anani, Associate Consultant, Digital Strategy; Racheal Otuekong, Associate Analyst, Strategy & Business Management; Ayoola Ogunyomi, Group Strategy Director; Israel 'Jaiye Opayemi, MD/Chief Strategist, and Oluwadamilola Olujide, Associate Consultant, Strategy & Business Management, all of Chain Reactions Africa at the LaPRICA Awards 2023 held...

The need to address lingering challenges in project management will be at the centre of discourse during the Project Management Institute (PMI) Nigeria Chapter Expo 2022. Speakers Anthony Okungbowa, Head of Service, Edo State, Precious Ajoonu, Managing Director, John Odigie Oyegun Public Service Academy, Edo State, Dr. Edmund Otaigbe, Group...

L-R: Chief Experience Curator / Officer MPXM, Nana Milagrosa Utomi Biyang receives Experiential Marketer of the Year Awards from Chief Executive Officer, Eden Organics, Ronke Ogunbufunmi; while Chief Operation Officer, MPXM, Francis Atafiri looks on, during the 16th edition of Nigeria Media Nite-out Award on Sunday, 30th October in Lagos....

Leading ICT company, MTN is set to invest in Nigerian owned businesses through a campaign - ‘MTN Pulse BlowMyHustle’, which aims to economically empower Nigerian youths involved in scalable businesses. 'Side hustles’ amongst Nigerian youths have become prevalent compared to previous generations. According to a 2019 Geo Poll, side hustles...

  As political campaigns begin ahead of the 2023 general elections, the Lagos State Signage and Advertisements Agency (LASAA) has promised to ensure a level-playing ground for all political parties in the state. The agency also appealed to political parties, politicians, campaigners and their supporters to adhere to the guidelines...

X3M Ideas, a pan-African creative advertising powerhouse marked its 10th anniversary with a grand rollout that featured a lineup of activities including a new logo and website. The agency’s new look throws a spotlight on its proposition, 'Finding X', which unlocks the blueprint for advertising in Africa as it provides...

Executives of Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering brands and marketing communications activities in the country last Wednesday paid a courtesy visit to the Association of Advertising Agencies of Nigeria (AAAN), at its Alausa secretariat, Ikeja. The visit aimed at strengthening ties with the...