Brand News

On Thursday 23rd November 2023, the Management of Raedial Farms Limited a subsidiary of Raedial Holdings Limited signed a Partnership Agreement with Compagnie Fruitere, a French company that markets over 900,000 tons of fruits and vegetables across the European markets as well as a major fruit producer in the Africa-Caribbean-Pacific region. This great economic relationship occurred at the French week …

Razzl, the vibrant beverage product of Ultimum Limited has announced its prestigious partnership as the Exclusive Official Soft Drink brand of the Africa Cup of Nations (AFCON) 2023 in Côte d’Ivoire. Speaking at the unveiling of Razzl as partners of one of the most anticipated soccer events in Africa yesterday in Lagos, the Chief Executive Officer of Ultimum Limited, Mr. …

MARKETING EDGE, Nigeria’s authoritative marketing and advertising publication, has faulted the Council of the National Institute of Marketing of Nigeria (NIMN) over its letter claiming a breach of the institute’s Act 2003 with respect to ‘rating’, as the reputable publication demands retraction and apology from the Council over all damaging reports earlier. While demanding the Council to retract, apologise and …

Union Bank of Nigeria and BFREE, a cutting-edge German-Nigerian FinTech firm, have signed a Memorandum of Understanding (MOU). This agreement signifies a joint commitment to addressing economic challenges and revitalising distressed loan portfolios in Nigeria. This MOU was formalised during the German-Nigerian Business Forum in Berlin on November 21, 2023. Under the terms of the MOU, BFREE, in conjunction with …

The Senior Special Assistant (SSA) to President Bola Ahmed Tinubu, on Digital and New Media, O’tega Ogra, has emphasized that overregulation could hinder the growth of the marketing industry including the quality of innovation, creativity, and could create barriers to entry for marketers. He made this known at the 12th edition of ADVAN African Awards for Marketing Excellence held on …

RedCloud Technologies, a global technology firm, has announced a strategic partnership with Paystack, a digital payment provider in Nigeria. The partnership with Paystack will ensure that all B2B transactions initiated on RedCloud’s Intelligent open commerce platform (Red101 app) are processed in line with the Central Bank of Nigeria’s regulatory policies and guidelines for digital payments, ensuring due diligence and compliance …

By Olawale Sanusi The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This Lion will provide a global benchmark for brands in the luxury space, recognising and celebrating the most impactful creative work, experiences and creative business solutions for the luxury and lifestyle sector. Simon Cook, CEO, LIONS, said: “When we introduce …

Fatgbems, a downstream oil  company, has announced a restructuring which will transform the company into a Holding company and a Conglomerates with diverse interests in Petroleum Marketing, Automotive Services & Tyre Trade & Marketing, Agro-Allied, and Real Estate. Speaking , at a media interactive chat  on Tuesday in Lagos, Mr. Ayodele Odulaja, the Chief Operating Officer, COO of the Company …

Institute of Brands Management to hold Nigeria Brands Week The Institute of Brands Management of Nigeria, IBMN, a professional membership organisation for brand management and brand experts will be holding Nigeria Brands week in December 15, 2023. The event which is themed: “Positioning Nigerian Brands in the Contemporary Global Market; issues, challenges and strategies” will be holding at the Lagos …

Terra’s acclaimed campaign ‘Unwrap Joy, Unleash Taste’ campaign swept the prestigious Lagos Advertising & Ideas Festival (LAIF) Awards recently held in Lagos. The award night is a brainchild of Advertising Agencies of Nigeria (AAAN) and is a much-awaited annual event to reward creativity, recognise excellence in brand strategies & marketing, and launch Nigeria’s creative potential in international circles.   Terra, …