Brand News

It’s been 10 impactful years since the inception of MTN Foundation, the CSR arm of MTN Nigeria. MTN has from inception committed 1% of its Profit-After-Tax to fund the activities of the foundation. From disability support projects, youth empowerment programs, scholarship schemes, eyesight restoration, medical support initiatives, sickle cell treatment,...

NET Newspaper Limited, owners of THENETNG, Newsroom and NECLive have announced the publication of the biography of Nigerian singer, songwriter and performer Innocent 2face Idibia. The project, done in commemoration of the musician’s 40th birthday, is part of the NET book series, which kicked off in April 2015. Idibia’s biography,...

In line with its brand promise of engaging Nigerian youths creatively, leading lemon-lime sparkling flavoured drink, Sprite, has announced the comeback of its unique and popular youth engagement platform –the Sprite Triple Slam. According to the bever­age brand, the reactivation of Sprite Triple Slam, an expe­riential activation platform hinged on...

LINCOLN AND PEPSI TO SERVE AS OFFICIAL SPONSORS FOR SEASON TWO OF “EMPIRE” FOX Broadcasting Company (FOX) and 20th Century FOX Television (TCFTV) today announced that The Lincoln Motor Company and Pepsi will serve as official sponsors of the second season of EMPIRE, broadcast television's biggest hit. The powerful family drama...

Quality Safety & Environment Manager, Coca-Cola Nigeria Limited, Bartholomew Adaba; Country Commercial Director, Nigeria Bottling Company, Mathieu Seguin; President/CEO, Transcorp, Emmanuel Nnorom; One Way Pack Dealer (Mushin), Tosin Ojuri; Operations Marketing Manager, Coca-Cola Nigeria Limited, Peter Ekunkoya; Director, Stills and New Business, Nigeria Bottling Co, Prahlad Gangadharan, & Business Manager...

Barons World Entertainment in partnership with Comedy Central will be hosting a comedy concert which will feature comedians from the USA, Uganda, South Africa and some of the best comedians in Nigeria. This concert is powered by; BET, MTV, Mtv Base, Africa Magic, Eko Hotel and Hip Tv and sponsored...

In line with its commitment to offer value-added products and services that suit the lifestyles of its customers, First Bank of Nigeria Limited has unveiled its integrated lifestyle mobile banking app, FirstMobile. The mobile banking app which is easy to use is another secure platform that allows customers to execute...

Don't build a brand. Build a business I know what you’re thinking, “Aren’t those the same thing?” Or, “You need a brand to build your business.” Building a brand helps your business. But, how to do it and what it means are often confused. The result ends up being entrepreneurs chasing...

When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change -- based on where you are, where you want to be and, most importantly, what the market is doing.   Just look at Nike. The athletic apparel giant...