Brand News

In line with its brand promise of engaging Nigerian youths creatively, leading lemon-lime sparkling flavoured drink, Sprite, has announced the comeback of its unique and popular youth engagement platform –the Sprite Triple Slam. According to the bever­age brand, the reactivation of Sprite Triple Slam, an expe­riential activation platform hinged on...

LINCOLN AND PEPSI TO SERVE AS OFFICIAL SPONSORS FOR SEASON TWO OF “EMPIRE” FOX Broadcasting Company (FOX) and 20th Century FOX Television (TCFTV) today announced that The Lincoln Motor Company and Pepsi will serve as official sponsors of the second season of EMPIRE, broadcast television's biggest hit. The powerful family drama...

Quality Safety & Environment Manager, Coca-Cola Nigeria Limited, Bartholomew Adaba; Country Commercial Director, Nigeria Bottling Company, Mathieu Seguin; President/CEO, Transcorp, Emmanuel Nnorom; One Way Pack Dealer (Mushin), Tosin Ojuri; Operations Marketing Manager, Coca-Cola Nigeria Limited, Peter Ekunkoya; Director, Stills and New Business, Nigeria Bottling Co, Prahlad Gangadharan, & Business Manager...

Barons World Entertainment in partnership with Comedy Central will be hosting a comedy concert which will feature comedians from the USA, Uganda, South Africa and some of the best comedians in Nigeria. This concert is powered by; BET, MTV, Mtv Base, Africa Magic, Eko Hotel and Hip Tv and sponsored...

In line with its commitment to offer value-added products and services that suit the lifestyles of its customers, First Bank of Nigeria Limited has unveiled its integrated lifestyle mobile banking app, FirstMobile. The mobile banking app which is easy to use is another secure platform that allows customers to execute...

Don't build a brand. Build a business I know what you’re thinking, “Aren’t those the same thing?” Or, “You need a brand to build your business.” Building a brand helps your business. But, how to do it and what it means are often confused. The result ends up being entrepreneurs chasing...

When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change -- based on where you are, where you want to be and, most importantly, what the market is doing.   Just look at Nike. The athletic apparel giant...

Google has given its logo a makeover for the mobile generation. While the new design maintains the classic blue, red, yellow and green color scheme, the font is now flatter and more modern. "Today we’re introducing a new logo and identity family that reflects this reality and shows you when...

Part of the new brand's visual identity, the new 'Ultimate Stage' stadium The concept 'Champions becoming Legends' underpins the new brand identity for the 2015–18 UEFA Champions League which was launched in Monaco on August 27, 2015. The new UEFA Champions League brand identity for the competition's 2015–18 cycle was...