Brand News

  As part of its effort to create a positive role for alcohol in the society through partnerships and programmes, Diageo Plc, a global leader in beverage alcohol, has joined International Alliance for Responsible Drinking (IARD) to commemorate the second year of the Beer, Wine and Spirits Producers’ Commitments to...

Snapchat will soon launch a new advertising format that will let brands advertise on people's selfies. The feature, called "Sponsored lenses", is Snapchat's latest attempt to make money from its youthful audience. Snapchat first launched its new lenses feature in September, allowing users to superimpose animations onto their faces ranging...

Consultancy firm Interbrand has released its latest listing of the world’s most valuable brands, and Apple, Google, Microsoft, and IBM have placed at the top of the chart for at least the fifth consecutive year. Apple and Google remain in the top spots  –  the third year in a row that they’ve been...

Popular music television channel, MTV Base, has joined the broadcast stations showing Globacom-sponsored Dance with Peter Reality TV show currently ruling the airwaves. MTV Base will broadcast the show on Sundays from 6 p.m. to 7 p.m. starting from Sunday, October 3. The station thus joins Africa Independent Television (AIT)...

Apple and Google hold the #1 and #2 spots, tech brands comprise more than a third of the entire ranking’s value, and five brands—Lego, PayPal, MINI, Moët & Chandon and Lenovo—enter the ranking NEW YORK, NY (October 5, 2015)—Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable...

The Age of You began with an age-old truth: people want to be in control of their lives and, specifically, to personally design the life they want to live. And people are using brands to do it, because brands are the vehicles through which things happen. It’s why we hold...

In the history of Nigeria Entertainment, An online celebrity booking platform goes LIVE on the 1st of October 2015, The platforms allows users to book celebrities, which includes: music artiste, nollywood stars, comedians, OAP's, Famous DJ's and Public speakers. The platform already has agency presence in 11 countries around the...

As part of its commitment towards rewarding customer loyalty, Pan African financial institution, United Bank for Africa Plc has rewarded 80 of its customers in the first batch of the UBA Remittance Awoof Promo. The draws, which was well attended by customers of the bank, journalists and regulators from the...

Marketers can sponsor lenses, which add interesting graphics to users' selfies One-day 'lens' sponsorship reportedly costs $750,000 Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price. The Financial Times reports that the Venice, Calif.-based player is...

Facebook was a lot easier to use and understand a few years ago. Managing its growing sea of features can be daunting, but there are ways to make the social network more to your liking. Here are 12 tips and ideas:   1. Reduce notifications You can't get rid of...